Market Researcher


Market researchers collect and analyse information to assist with marketing and to determine whether a demand exists for a particular product or service.

Duties & Tasks

Market researchers may perform the following tasks:

  • design questionnaires and select sample groups to survey
  • collect facts from sources (such as company records) showing the total volume of sales, or from government statistics and information (such as population census data)
  • arrange and analyse collected information
  • interpret and predict current and future consumer trends, such as changes in tastes and lifestyles
  • write reports about the results of research activities
  • discuss information needs with clients
  • identify specific consumer markets for clients.


Market Research Analyst

A market research analyst determines the market for new products, develops advertising strategies and evaluates the best business sites for various types of commercial enterprises.

Market Research Interviewer

A market research interviewer assists market researchers in collecting information by speaking with people face-to-face or over the phone, and recording (on questionnaires or in reports) the answers or details given by interviewees about the market research subject.

Personal Requirements

  • able to analyse and interpret information
  • aptitude for statistics and computers
  • good communication and interpersonal skills.

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