Sports Administrator


Sports administrators manage sports clubs, associations and peak bodies, undertaking activities such as promoting their sport, obtaining corporate sponsorship and refining the rules and structure. Sports administrators usually work with a voluntary board or committee to develop strategies and programmes to achieve the aims and policies of the club, association or peak body.

Duties & Tasks

Sports administrators may perform the following tasks:

  • talk to members, fans and stakeholders, conducting research to determine their needs
  • develop programmes and services that meet the needs of members, fans and stakeholders
  • consult widely to develop short-term and long-term business plans for their sport
  • supervise the design, planning and maintenance of sport and recreation facilities
  • plan and organise sporting and other related events
  • supervise office, facility and/or programme staff and volunteers
  • identify staff training needs
  • coordinate the business activities of a sport or club
  • report to various committees and/or government agencies
  • plan and oversee promotional and marketing activities
  • secure funding and prepare, implement and monitor budgets.


Sports Development Manager

A sports development manager works to increase the number of people participating in a sport.

Sports Facility Manager

A sports facility manager manages a sporting venue, such as an indoor swimming centre or an athletics track.

Sports Marketing Manager

A sports marketing manager works to improve the image, profile and funding of the particular sport or event.

Personal Requirements

  • a strong interest in sport and recreation
  • good communication and interpersonal skills
  • sound business ability
  • willingness to travel and work irregular hours, including evenings and weekends.

Related Courses:

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