How to become an Art Director - Advertising

Art directors (advertising) create visual ideas to be used in the development of advertising and communication programs, and plan and execute the campaign.

Personal requirements for an Art Director - Advertising

  • Artistic ability
  • Creativity
  • Energetic and highly motivated
  • Good written and oral communication skills
  • Able to work under pressure
  • Good organisation skills
  • Problem-solving skills.

Duties & Tasks of an Art Director - Advertising

Advertising art directors may perform the following tasks:

  • Talk to clients throughout the creation stage to gain their approval
  • Provide leadership, motivation and mentoring to other creative staff
  • Manage and drive the creative development of advertising, promotional and communication projects
  • Manage and direct outside creative resources as needed.

Working conditions for an Art Director - Advertising

Advertising art directors works indoors, usually in an office. The hours they work are highly irregular and will depend on their current assignments.


Specializations

Art Director - Advertising

Art directors (advertising) create visual ideas to be used in the development of advertising and communication programs, and plan and execute the campaign.

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