How to become a Digital Marketing Specialist

A digital marketing specialist employs techniques to boost visibility and engagement with internet-based content, products and services. They may be involved in coordinating email campaigns and using analytics programs to track website visitors.

Personal requirements of a Digital Marketing Specialist

  • Able to analyse and interpret information
  • Good with computers
  • Able to work independently or as part of a team
  • Good organisation skills
  • Creativity
  • Strong organisational skills

Education & Training for a Digital Marketing Specialist

You can work as a digital marketing specialist without formal qualifications. You will probably get some informal training on the job. Entry into the occupation may be improved if you have qualifications. You can become a digital marketing specialist by completing a VET qualification. As subjects and prerequisites can vary between institutions, you should contact your chosen institution for further information. Entry to this occupation may be improved if you have a degree in business, communications or commerce with a major in marketing. To get into these courses you usually need to gain your Senior Secondary Certificate of Education. Prerequisite subjects, or assumed knowledge, in one or more of English and mathematics are normally required. Universities have different prerequisites and some have flexible entry requirements or offer external study. Contact the institutions you are interested in for more information. For further details, visit

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Additional Information
Digital marketing specialists may be eligible for membership of the Australian Marketing Institute or Australian Market and Social Research Society.
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