Market researchers collect and analyse information to assist with marketing and to determine whether a demand exists for a particular product or service.
Duties & Tasks
Market researchers may perform the following tasks:design questionnaires and select sample groups to survey
collect facts from sources (such as company records) showing the total volume of sales, or from government statistics and information (such as population census data)
arrange and analyse collected information
interpret and predict current and future consumer trends, such as changes in tastes and lifestyles
write reports about the results of research activities
discuss information needs with clients
identify specific consumer markets for clients.
able to analyse and interpret information
aptitude for statistics and computers
good communication and interpersonal skills.