Marketing officers promote a company's or client's products or services. This can involve marketing existing products, developing new products to cater for consumer demand, or developing markets for new products or services.
Duties & Tasks
Marketing officers may perform the following tasks:identify and analyse an organisation's strengths and weaknesses, and respond to opportunities and threats in the marketing environmentset goals for market share and growthdevelop and implement appropriate strategies by selecting, segmenting and targeting markets, and promoting products and services to those marketsmake decisions regarding products, such as choosing labels or packagingwork on developing new productsdetermine an approach to pricing and set prices for products and servicesmanage distribution channels such as shops and wholesalersmake decisions regarding the distribution of products (such as taking orders, warehousing, stock control and transport), manage store image or undertake direct marketingdevelop plans for advertising, sales promotion, public relations, personal selling and sales managementundertake marketing audits to monitor sales performance.
Marketing involves working with, and gaining the cooperation of, people in specialist areas such as technical experts, production managers, accountants and advertising agents.par Marketing officers may have to work in the evenings or on weekends, and may be required to travel for business.
- able to analyse and interpret information creativity very good communication skills good organisational skills able to work independently or as part of a team.