Bachelor of Business - Communications and Public Relations

APM College of Business and Communication

Type of institution: Higher Education Institutions
Level: Undergraduate
CRICOS: 00246M (NSW); 03107J (QLD)

This program enables emerging public relations practitioners to understand how to engage, communicate and influence audiences. Students will learn how to effectively combine communications strategies and current technologies to maximise the impact of messages and to act ethically and sensitively to the needs and requirements of the target audience. This is the only degree of its kind; offering 520 hours of practical work placement through the capstone unit IND301A Industry Consulting Project. Graduate with invaluable work experience - and a serious competitive advantage.

Subjects

  • Public relations

Standard entry requirements

  • Year 12 or equivalent
  • Or Diploma
  • Or any completed foundation Certificate
  • Special entry can be applied for if students have demonstrated the ability to undertake study at this level through work experience, and/or other formal, informal or non-formal study attempted and/or completed

Recognition

Public Relations Institute of Australia.

Study pathways

Course Credit is available upon academic approval. Block Credit is available ensures quick and easy recognition of your previous studies. An AQF level 5 Diploma in an aligned field will be eligible for block credit of 80 credit points. An AQF level 6 Advanced Diploma in an aligned field will be eligible for block credit of 120 credit points.

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