AUSTRALIAN COLLEGE OF BUSINESS INTELLIGENCE

Diploma of Digital Marketing - 11422NAT

This course is designed to provide graduates with the skills and knowledge required to plan, implement and evaluate digital marketing campaigns in a wide range of workplaces and industries. Graduates of the 11422NAT Diploma of Digital Marketing will be able to: • Apply marketing principles and techniques in a digital landscape • Use Artificial Intelligence (AI) tools to assist with developing effective digital marketing campaigns • Design and implement organic, paid and omnichannel digital marketing campaigns • Use digital channels and platforms to implement marketing strategies • Utilise marketing experiments and automation to optimise marketing performance This course will assist those wanting to complete a qualification for career advancement, professional development, enhancing the promotion of their own business or upskilling in the context of digital marketing. Alternatively, graduates may use the qualification as a pathway into further studies in Digital Marketing, such as an 11266NAT Advanced Diploma of Digital Marketing. While the occupation outcomes of this course align to the occupation description for ANZSCO code 131112 – Sales and Marketing Manager on the Australian Bureau of Statistics (ABS) website, the AQF level of the qualification does not align the Skill Level assigned to this occupation by the ABS.