Certificate IV in Advertising (07)

Canberra Institute of Technology (CIT)

This qualification is part of the Business Services Training Package. It provides students with the opportunity to develop skills and knowledge base in a wide variety of advertising contexts. They apply solutions to a defined range of unpredictable problems, and analyse and evaluate information from a variety of sources. They will also learn to provide leadership and guidance to others whose work output they are responsible for, however their role would typically see them report to a more senior advertising practitioner.

Entry Requirements:

Year 12 or equivalent for certificate III level; or mature age with at least two years full-time work experience for certificate IV level


5 core units plus 5 elective units.

Subjects you can Study:

Core: Conduct pre-campaign testing; Monitor advertising production; Schedule advertisements; Profile the market; Analyse consumer behaviour for specific markets. Electives: Perform media calculations; Buy and monitor media; Apply media analysis and processing tools; Coordinate advertising research; Develop a media plan; Create mass print media advertisements; Create mass electronic media advertisements; Evaluate and recommend advertising media options; Develop an advertising strategy and brief; Originate and develop concepts; Coordinate implementation of customer service strategies; Address customer needs; Report on financial activity; Coordinate business resources; Make a presentation; Maintain business technology; Conduct market research; Conduct electronic marketing communications; Promote products and services; Undertake marketing activities; Monitor a safe workplace; plus more.

Accepts International Students:


Provider CRICOS: 00001K

Campus ATAR/OP Mid Year Intake Study Mode Duration
CIT Reid No info Yes Full time 1 year
CIT Reid No info Yes Part time 2 years
The Canberra Institute of Technology is a large multi-campus provider of a wide range of vocational education and training programs. CIT offers over 230 programs at different levels through five campuses across Canberra.

CIT Award programs are endorsed by industry and accredited by the CIT Advisory Council under delegation from the ACT Accreditation and Registration Council.

Studying at CIT is different from the school or university systems. Unlike universities, which offer a more general and theory-based education, CIT focuses on teaching the skills and knowledge for jobs. CIT aims to provide quality programs and services, relevant curricula and modern facilities.

CIT programs cater for full or part-time students as well as people in either full-time or part-time employment. Some courses can be studied online or at an individual pace via one of the flexible learning centres. CIT classes are small, the average size being 20 students.

Programs are run only if there are enough students and resources. Each program has its own entry requirements. Selection criteria and/or selection processes apply to many high demand programs.

CIT offers traineeship programs which are advertised in local newspapers. Fee Assistance, concessions and HELP loans are available for eligible programs where students meet the requirements.

Provider CRICOS: 00001K

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