This qualification is part of the Business Services Training Package. It is suitable for individuals who possess a sound theoretical knowledge base in marketing management and wish to further develop their range of managerial skills to ensure that marketing functions are effectively conducted in an organisation or business area. Students will build upon their techniques for managing the work of other staff and leading teams in conducting marketing campaigns. Depending on the units selected for the qualification, candidates may obtain a generic marketing qualification or specialise in direct marketing, public relations or international marketing.

Entry Requirements:

Year 12 or equivalent; or mature age with 2 years full-time work experience


8 units: 5 marketing; 3 elective.

Subjects you can Study:

Marketing: Identify and evaluate marketing opportunities; Establish and adjust the marketing mix; Plan market research; Interpret market trends and developments; Implement and monitor marketing activities; Conduct a marketing audit. Electives: Develop a media plan; Report on finances related to international business; Design direct response offers; Analyse data from international markets; Manage the public relations publication process; Build international business networks; plus more.

Further information:

Preference will be given to applicants who currently occupy a marketing or sales position.

Accepts International Students:


Provider CRICOS: 00001K

Campus ATAR/OP Mid Year Intake Study Mode Duration
CIT Reid No info Yes Full time 1.5 years
CIT Reid No info Yes Part time 3 years
The Canberra Institute of Technology is a large multi-campus provider of a wide range of vocational education and training programs. CIT offers over 300 programs at different levels through five campuses across Canberra.

CIT Award programs are endorsed by industry and accredited by the CIT Advisory Council under delegation from the ACT Accreditation and Registration Council.

Studying at CIT is different from the school or university systems. Unlike universities, which offer a more general and theory-based education, CIT focuses on teaching the skills and knowledge for jobs. CIT aims to provide quality programs and services, relevant curricula and modern facilities.

CIT programs cater for full or part-time students as well as people in either full-time or part-time employment. Some courses can be studied online or at an individual pace via one of the flexible Learning Centres. CIT classes are small, the average size being 20 students.

Courses are run only if there are enough students and resources. Each course has its own entry requirements. Selection criteria and/or selection processes apply to many high demand programs.

CIT offers traineeship programs which are advertised in local newspapers. Student loans and FEE-HELP loans are available for eligible programs where students meet the requirements.

Provider CRICOS: 00001K

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