Type of institution: University/Higher Education Institution
The Graduate Certificate in Digital Marketing is suitable for students seeking to develop the fundamental skills of digital marketing or extend their knowledge in various marketing areas. The course serves as an entry point for students considering higher postgraduate qualifications in the future (such as the Masters of Marketing). In this course you will learn about the fundamental principles of digital marketing, explore the foundations of each digital channel, digital tactics, strategies and processes. From identifying and articulating critical customer groups, to evaluating the fundamentals of effective SEO and SEM strategies and analysing social media marketing campaigns, you will also have the opportunity to plan and implement an online marketing campaign (Google Adwords) and learn how data analytics (Facebook to Google Analytics) can be used to guide marketing decisions.
Detailed information about the course structure is available through official Curtin pages: http://handbook.curtin.edu.au/courses/32/322124.html
Standard entry requirements
Please refer to https://study.curtin.edu.au/offering/course-pg-graduate-certificate-in-digital-marketing--gc-dmktv1/ for further information on entry to this course.
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