Curtin University

Graduate Certificate in Digital Marketing

Curtin University

Type of institution: University/Higher Education Institution
Level: Postgraduate
CRICOS: 00301J

The Graduate Certificate in Digital Marketing is suitable for students seeking to develop the fundamental skills of digital marketing or extend their knowledge in various marketing areas. The course serves as an entry point for students considering higher postgraduate qualifications in the future (such as the Masters of Marketing). In this course you will learn about the fundamental principles of digital marketing, explore the foundations of each digital channel, digital tactics, strategies and processes. From identifying and articulating critical customer groups, to evaluating the fundamentals of effective SEO and SEM strategies and analysing social media marketing campaigns, you will also have the opportunity to plan and implement an online marketing campaign (Google Adwords) and learn how data analytics (Facebook to Google Analytics) can be used to guide marketing decisions.

Structure

Detailed information about the course structure is available through official Curtin pages: http://handbook.curtin.edu.au/courses/32/322124.html

Standard entry requirements

Please refer to https://study.curtin.edu.au/offering/course-pg-graduate-certificate-in-digital-marketing--gc-dmktv1/ for further information on entry to this course.

Study information

CampusFeesEntryMid year intakeAttendance
Curtin Perth Yes
  • Full-time : 1 semester
  • Online/Off-campus : 1 semester

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