Type of institution: University/Higher Education Institution
The Master of Luxury Branding is designed for applicants wanting to gain advanced specialist knowledge and skills on how to market and manage a luxury brand. More specifically, the course will help students develop skills in luxury brand management, aesthetics and semiotics, as well as the application of neuromarketing and big data analytics for strategy development. The curriculum incorporates regular interaction with the luxury industry through guest speakers and practical workplace projects. It provides students in-depth insights of the luxury industry as well as a spectrum of research and professional skills to negotiate the contemporary luxury industry. The course builds on existing knowledge on luxury branding, to fine tune students
Detailed information about the course structure is available through official Curtin pages: http://handbook.curtin.edu.au/courses/32/321655.html
Standard entry requirements
Please refer to https://study.curtin.edu.au/offering/course-pg-master-of-luxury-branding--mc-luxbv1/ for further information on entry to this course.
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