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Bachelor of Communication - Public Relations
Deakin University
Type of institution: University/Higher Education Institution
Level: Undergraduate
CRICOS: 00113B
Discover how you can create inspiring campaigns or events, manage issues and crises, and become an adaptive communications expert. Learn from industry experts how to manage the reputation of brands, people and organisations through creative and ethical practice. Deakin's Bachelor of Communication (Public Relations) combines internships and industry engagement to prepare you for exciting communication roles in agencies, not-for-profit, government and commercial organisations. In this industry-accredited course, you will learn from academics who are active in their field, ensuring you gain the professional skills to conduct strategic and tactical communication research, planning, execution and evaluation. Boost your industry experience through sought-after internships or gain a global perspective of public relations with an international study experience.
Structure
A total of 24 credit points comprising 18 credit points of core units and 6 credit points of elective units.
Subjects
- Campaigns and event management, Ethical communication, Marketing communication, Media and communication, Media relations, Professional writing, Public affairs, Public relations, Public relations management, Social media, Strategic communication
Standard entry requirements
VCE Units 3 and 4: a study score of at least 25 in English EAL (English as an additional language) or at least 20 in English other than EAL or equivalent.This course uses the ATAR as part of its selection considerations. Selection is competitive, meeting these minimum requirements or their equivalents does not guarantee selection into this course. All applicants must meet the minimum English language requirements. Please refer to this course entry on the Deakin University website to read about ways of satisfying the English language proficiency requirement. For more detailed information about additional course requirements for all applicant groups, or equivalent minimum requirements for applicants with a higher education study, VET study or work and life experience refer to the Deakin University website.
Recognition
The Bachelor of Communication (Public Relations) is accredited by the Public Relations Institute of Australia (PRIA). Graduates of accredited degrees are permitted accelerated membership of the PRIA.
Study pathways
The University aims to provide students with as much credit as possible for approved prior study or informal learning which exceeds the normal entrance requirements for the course and is within the constraints of the course regulations. Students are required to complete a minimum of one-third of the course at Deakin University, or four credit points, whichever is the greater. In the case of certificates, including graduate certificates, a minimum of two credit points within the course must be completed at Deakin.
