Type of institution: University/Higher Education Institution
Designed to inspire the next generation of ‘big idea’ thinkers, the professionally accredited Bachelor of Communication (Advertising) gives you the skills to understand complex audiences, analyse media effectiveness and hone your creative thinking. Prepare for the challenges and excitement of developing incisive brand communication for the digital era as you work across real-world projects and connect with advertising practitioners. Discover what makes a good ad by exploring the principles and practice of advertising. You’ll also experiment with future-focused approaches to brand communication, and critically evaluate the role and impact of advertising on society. From your first year, you'll connect with a network of advertising professionals who will become part of your learning journey. Better still, you’ll build valuable industry experience and enhance your resume with an internship at an advertising agency, or with an 'in-house' brand or creative team.
24 credit points, comprising 18 core units, 6 electives
- Account management, Account planning, Advertising and society, Art direction, Brand communication futures, Brand narratives, Branded content, Campaign planning, Client relationships, Consumer personas, Copywriting, Creative process, Digital disruption, Global advertising, Internship, Media management, Social media for brands, Strategic communication, Transmedia storytelling
Standard entry requirements
VCE Units 3 and 4: a study score of at least 25 in English EAL (English as an additional language) or at least 20 in English other than EAL or equivalent.This course uses the ATAR as part of its selection considerations. Selection is competitive, meeting these minimum requirements or their equivalents does not guarantee selection into this course. All applicants must meet the minimum English language requirements. Please refer to this course entry on the Deakin University website to read about ways of satisfying the English language proficiency requirement. For more detailed information about additional course requirements for all applicant groups, or equivalent minimum requirements for applicants with a higher education study, VET study or work and life experience refer to the Deakin University website.
The Bachelor of Communication (Advertising) is accredited by the International Advertising Association (IAA)
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