Graduate Diploma of Public Relations

Deakin University

Type of institution: University/Higher Education Institution
Level: Postgraduate
CRICOS: 00113B

Grow your professional identity and develop advanced strategic communication skills by studying the Graduate Diploma of Public Relations. Work on industry-based projects and promotional plans that prepare you to be an adaptable public relations practitioner in a changing communications environment.

Designed for

Practitioners working in public relations who wish to update their qualifications, as well as graduates who wish to enter the field

Structure

  • 8 credit points of study comprising: 6 credit points of core
  • and 2 credit points of elective units

Subjects

  • Public relations campaigns
  • Public relations writing and tactics
  • Marketing communication
  • Public relations theory and practice
  • Reputation management: crisis, risk and responsibility
  • Public relations, activism and social change
  • Public affairs and opinion formation
  • Advertising theory and practice
  • Communication and creative arts internship
  • Creating your arts business

Standard entry requirements

A Bachelor Degree in any discipline ORA Graduate Certificate in any discipline ORAt least two years of relevant work experience (or part-time equivalent)

Recognition

Graduates are eligible for membership of the Public Relations Institute of Australia (PRIA)

Study pathways

A shorter course duration is available to students entering from a same discipline background. A 'same discipline' background award for this course is any tagged Bachelor degree (min 3 years) or Bachelor degree (min 3 years) with a major sequence in Public Relations, Professional Communication or Public Affairs

Study information

CampusFeesEntryMid year intakeAttendance
Cloud(online) Domestic: $23,600
International: $33,800
Yes
  • Part-time : 2 years
  • Online/Off-campus : 1 year
Melbourne Burwood Domestic: $23,600
International: $33,800
Yes
  • Full-time : 1 year
  • Part-time : 2 years

Fee comments

Campuses: Cloud(online), Melbourne Burwood.

Course fee shown is indicative and actual fees may vary.

Further information

Alternative exit A539

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