Graduate Diploma of Public Relations

Deakin University

With a Graduate Diploma of Public Relations, students will study key research methods and learn the cultural and ethical implications of PR. Understand the role of public relations in contemporary society and learn how to design and implement public relations campaigns. Students will examine the theories and models that work behind major campaigns and critically analyse existing campaigns. From press release writing to effective marketing communication, students will gain skills to tackle the everyday challenges in this growing field. The growth of global technology and social media has allowed reputations to be altered at a rapid pace and issues amplified to reach global audiences. Students will learn the necessary hands-on skills to manage stakeholder expectations while dealing with anticipated or unexpected events. Public relations is about influencing the behaviour, beliefs or attitudes of people, which means there is a lot of power and responsibility in the hands of PR professionals. This course teaches students how to appreciate the social, cultural and ethical implications of public relations activity. Once completed, individuals may choose to continue their studies and get credit in our Master of Communication. Graduates are eligible for membership of the Public Relations Institute of Australia (PRIA).

Course Fee:

Australian: $19,928
International: $27,984

Entry Requirements:

A Bachelor Degree in any discipline; A Graduate Certificate in any discipline; or at least three years of relevant work experience (or part-time equivalent)

Structure:

8 credit points including 2 credit points of electives from a specified list

Subjects you can Study:

Public relations

Study Pathways:

A shorter course duration is available to students entering from a same discipline background. A 'same discipline' background award for this course is any tagged Bachelor degree (min 3 years) or Bachelor degree (min 3 years) with a major sequence in Public Relations, Professional Communication or Public Affairs

Further information:

Graduate Certificate in Communication (early exit option)

Recognition:

Graduates are eligible for membership of the Public Relations Institute of Australia (PRIA)

Who for:

Practitioners working in public relations who wish to update their qualifications, as well as graduates who wish to enter the field

Accepts International Students:

Yes

Provider CRICOS: 00113B

Related Careers:

Public Relations Officer,
Campus ATAR/OP Mid Year Intake Study Mode Duration
Burwood No info Yes Online 2 years
Burwood No info Yes Part time 2 years
Established in 1974, Deakin University was named after the leader of the Australian Federation movement and the nation’s second Prime Minister, Alfred Deakin.

Deakin University has five campuses, one in Melbourne's eastern suburbs, two in the port city of Geelong and one in Warrnambool on the south-west coast of Victoria. Deakin’s fastest growing campus is in the Cloud where over 13,000 students study predominantly online. All students, regardless of their campus or mode of study, benefit from Deakin’s award-winning digital environment.

Deakin is proud of its inclusive and student-focused culture and its reputation for using innovative digital solutions to provide an engaging and personalised learning experience. Deakin is committed to lifelong learning, providing students with choices about how, when and where learning occurs.

Deakin’s four faculties offer courses across the arts, science, sport, nutrition, architecture, business, law, medicine, optometry, engineering, nursing, allied health, psychology and teaching.

With 56 000 students it is one of Australia’s largest universities and is ranked in the top 2 per cent of the world’s universities in each of the major rankings (ranked 29 in the QS ranking of the world’s universities under 50 years.



Provider CRICOS: 00113B

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