Graduate Diploma of Public Relations

Deakin University

With a Graduate Diploma of Public Relations, students will study key research methods and learn the cultural and ethical implications of PR. Understand the role of public relations in contemporary society and learn how to design and implement public relations campaigns. Students will examine the theories and models that work behind major campaigns and critically analyse existing campaigns. From press release writing to effective marketing communication, students will gain skills to tackle the everyday challenges in this growing field. The growth of global technology and social media has allowed reputations to be altered at a rapid pace and issues amplified to reach global audiences. Students will learn the necessary hands-on skills to manage stakeholder expectations while dealing with anticipated or unexpected events. Public relations is about influencing the behaviour, beliefs or attitudes of people, which means there is a lot of power and responsibility in the hands of PR professionals. This course teaches students how to appreciate the social, cultural and ethical implications of public relations activity. Once completed, individuals may choose to continue their studies and get credit in our Master of Communication. Graduates are eligible for membership of the Public Relations Institute of Australia (PRIA)

Course Fee:

Australian: $20,600
International: $29,000

Entry Requirements:

Bachelor Degree in any discipline; or a Graduate Certificate in any discipline; or at least three years of relevant work experience (or part-time equivalent)

Structure:

8 credit points including 2 credit points of electives from a specified list

Subjects you can Study:

Public relations

Study Pathways:

A shorter course duration is available to students entering from a same discipline background. A 'same discipline' background award for this course is any tagged Bachelor degree (min 3 years) or Bachelor degree (min 3 years) with a major sequence in Public Relations, Professional Communication or Public Affairs

Further information:

Alternative exit A539

Recognition:

Graduates are eligible for membership of the Public Relations Institute of Australia (PRIA)

Who for:

Practitioners working in public relations who wish to update their qualifications, as well as graduates who wish to enter the field

Accepts International Students:

Yes

Provider CRICOS: 00113B

Related Careers:

Public Relations Officer,
Campus ATAR/OP Mid Year Intake Study Mode Duration
Burwood No info Yes Online 2 years
Burwood No info Yes Part time 2 years

What does it mean to be a great university? For Deakin, it means ensuring its graduates are highly regarded by employers and well prepared for twenty first century lives and careers, and that its research translates into commercial outcomes that will make a difference to the communities Deakin serves.

Deakin University has five campuses - one in Melbourne's eastern suburbs, two in the port city of Geelong and one in Warrnambool on the south-west coast of Victoria. With over 61,000 students, it is one of Australia’s largest universities. Deakin’s fastest growing campus is in the Cloud where 15,000 students study predominantly online. All students, regardless of their campus or mode of study, benefit from Deakin’s award-winning digital environment. 

Deakin is proud of its inclusive and student-focused culture and its reputation for using innovative digital solutions to provide an engaging and personalised learning experience. Deakin is committed to lifelong learning, providing students with choices about how, when and where learning occurs. Deakin prides itself on developing career-ready graduates that are innovative, resilient, and well prepared for rapidly changing workforce needs. Deakin has a strong focus on teaching, with student satisfaction and the employability of its students being key indicators of success.

Deakin’s four faculties offer courses across the arts, science, sport, nutrition, architecture, business, law, medicine, optometry, engineering, nursing, allied health, psychology and teaching. It is on a strong research trajectory, ranked 211 in the Academic Ranking of World Universities (2018).

Is the information on this page correct? Request update

Request Information
Enquire about this course

Related courses
VIC
ACT
WA
TAS
SA
QLD
NSW
NZ