Bachelor of Marketing, Advertising and Public Relations

Edith Cowan University ECU

Type of institution: University/Higher Education Institution
Level: Undergraduate
CRICOS: 00279B

Study a degree with a unique blend of marketing, advertising and public relations, in state-of-the-art facilities and utilising industry standard technology. The combination of marketing, advertising and public relations allows students to diversify their creative skills and strategic business management knowledge, as well as gaining the employability skills, including critical thinking, teamwork, communication and problem-solving, needed for a successful career in industry. Marketing is directed towards the creation of best satisfying products and the building of successful brands. This course provides students with the marketing skills and knowledge required to analyse customer needs, identify organisational objectives, market conditions and existing product offerings, and enables them to design, develop, and evaluate a marketing action plan. Advertising combines art, science and strategy, in addition with Public Relations which develops communications practice in a variety of contexts. Students will gain the skills required to attract new customers, retain existing customers and to enhance the relationship with the product, brand, or organisation. Students will gain practical experience in both traditional and digital media and create portfolios that showcase their talents.


  • 24 units
  • 360 credit points

Standard entry requirements

University admission requirements apply.


This course has been Accredited by Australian Marketing Institute (AMI).

Study information

Campus Fees Entry Mid year intake Attendance
Joondalup International: $92,250 No information available Yes No information available

Further information

Related careers: Marketing Manager, Brand Manager, Product Manager, Business Development Manager, Market Researcher, Media Planner, Advertising and Promotions Manager, Copywriter, Desktop Publisher, Public Relations Manager, Web designer, Creative Designer. Cross-Campus Attendance - The Marketing units are available on the Joondalup Campus, and the Advertising and Public Relations units are available on the Mount Lawley Campus.

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