Master of Marketing and Innovation Management

Edith Cowan University ECU

Type of institution: University/Higher Education Institution
Level: Postgraduate
CRICOS: 00279B

The Master of Marketing and Innovation Management is a unique course in Western Australia, developing marketing managers who are able to tackle complex business cases in national and international contexts. Students in this course will be able to create value for an organisation, their customers, their partners and society at large. They will be equipped with the skills and knowledge required for a career in customer, product, brand and revenue management, and the skills to research the needs of customers, bring new and innovative products to market, manage channel partners and manage customer satisfaction and loyalty. This Masters course provides students with the skills, theory and practical experience to audit a market, identify opportunities, and create, implement and manage marketing processes and plans.


12 units: 240 credit points


  • Managing People and Organisations
  • Marketing Leadership
  • Fundamentals of Value Creation in Business
  • Consumer Behaviour
  • Promotional Marketing
  • Design Thinking
  • plus more

Standard entry requirements

University admission requirements apply. All applicants are required to have a Bachelor degree, with equivalents considered.


This course has been Accredited by Australian Marketing Institute (AMI).

Study pathways

Further studies: Doctor of Philosophy (Integrated): Students interested in completing a PhD in Marketing & Innovation Management should consider the Doctor of Philosophy (Integrated).

Study information

Campus Fees Entry Mid year intake Attendance
Joondalup Domestic: $44,280
International: $53,880
No information available Yes No information available

Further information

Related careers: Marketing Director, Marketing Manager, Sales Manager, Brand Manager, Product and Advertising Manager, Market Researcher. Cross-Campus Attendance: Students will be required to attend Joondalup to complete the Business Units and Mount Lawley to complete the Design and Advertising units.

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