Type of institution: University/Higher Education Institution
Become a marketing expert, while learning important business skills like accounting, human resource management and management. A double major in Management or Human Resource Management is available. Become a director or manager in digital marketing, branding, events, projects, research or communications.
The program consists of 10 core courses, 7 electives and 7 specific electives to complete the major. The other 7 electives can be taken from other programs with a maximum of 4 to be taken from disciplines outside business. A double major in Management or Human Resource Management is available.
- Principles of Accounting and Finance
- Fundamentals of Law
- Management Principles
- Introduction to Marketing
- Principles of Economics
- Servicing Marketing
- Principles of Responsible Business
- Business Communication
- Managerial Research Methods
- Consumer Behaviour
- Social Media Marketing
- International Marketing
- Product Management
- Creativity and Innovation
- Marketing Strategy and Analysis
- Marketing Communication
Standard entry requirements
Year 12 - Prerequisites Units 3 and 4: a study score of at least 20 in any English.This course uses the ATAR as part of its selection considerations. Subject Adjustments A study score of 35 in any Business, Economics or any Information Technology equals 3 aggregate points per study. Overall maximum of 5 points. SEAS (Special Entry Access Scheme) Applicants who have experienced educational disadvantage are encouraged to apply for the Special entry access schemes (SEAS). Depending on eligibility and your circumstances, a SEAS application may provide support for your course application. For further information go to www.federation.edu.au/seas Entry requirements (non year 12) Admission criteria for applicants with a Higher Education Study This course uses the applicants' entire academic record as part of its selection considerations. Compulsory: Previous higher education studies with results at a pass level, including any 'single subjects of study', or successful completion of a tertiary preparatory program such as the Federation Foundation Access Studies Program (FAST). Admission criteria for applications with a Vocational Education and Training study This course uses the applicants' entire academic record as part of its selection considerations. Compulsory: Successful completion of a relevant VET qualification at Certificate III level or higher. Admission criteria for applications with work and life experience This course uses the applicants' entire academic record as part of its selection considerations. Compulsory: Applicants who have not completed secondary education, or undertaken any TAFE or university studies should include a personal statement detailing all relevant experience to strengthen their application. English language requirement Overall Academic IELTS band score of 6.0, with no band less than 6.0 or equivalent.
Credit will be considered if students have successfully completed higher education or TAFE studies in a relevant area. Advanced standing will be determined on an individual basis, depending on eligibility for credit transfer, prior experience and qualifications. Students can progress to the Bachelor of Business (Honours) as a prelude to a higher degree in research or a professional qualification.
Work Integrated Learning is a mandatory component of the program and can be undertaken in many formats including internships and placements. Students may apply for the Industry Placement Program (IPP), which offers up to 26 weeks of industry based experience. IPP students receive a scholarship payment of up to $15,000. Further information: study.federation.edu.au