Bachelor of Business - Marketing

Federation University Australia

This program is ideal for students who love the corporate world and are interested in how to promote companies. Students will become an expert in marketing for local, online and international audiences, while learning important business skills like accounting, human resource management and management. Students will undertake a practical placement, internship or project. They will get first-hand insights into how companies work and have plenty of choice for electives as well as being able to focus on a well-defined business career path. With this degree, students will have many options for their future career. Chances are, it'll be fast-paced, diverse and full of change. Technologies and the internet are constantly changing. It's up to marketers to stay one step ahead of the game. A double major in Management or Human Resource Management is available. This program requires participation in a range of WIL/work experience type activities and these will negotiated with students individually. The time component is variable.

Course Fee:


International: $74,100

Entry Requirements:

Year 12: Units 3 and 4 with a study score of at least 20 in English (any); or interstate/overseas equivalent; non-Year 12: Mature age entry

Structure:

The program consists of 10 core courses, 7 electives and 7 specific electives to complete the major. The other 7 electives can be taken from other programs with a maximum of 4 to be taken from disciplines outside business. A double major Management or Human Resource Management is available.

Subjects you can Study:

Marketing principles Principles of responsible business Services marketing Consumer behaviour Social media marketing Marketing communication Product management Work integrated learning Marketing strategy and analysis International marketing

Study Pathways:

Credit will be considered if students have successfully completed higher education or TAFE studies in a relevant area. Advanced standing will be determined on an individual basis, depending on eligibility for credit transfer, prior experience and qualifications. Students can progress to the Bachelor of Business (Honours) as a prelude to a higher degree in research or a professional qualification.

Further information:

Work Integrated Learning is a mandatory component of the program and can be undertaken in many formats including internships and placements. Students may apply for the Industry Placement Program (IPP) available at Gippsland campus, which offers up to 26 weeks of industry based experience. IPP students receive a scholarship payment of up to $15,000

Accepts International Students:

Yes

Provider CRICOS: 00103D

Campus ATAR/OP Mid Year Intake Study Mode Duration
Berwick No info No Full time 3 years
Berwick No info No Part time
Gippsland (Churchill) No info Yes Online 3 years
Gippsland (Churchill) No info Yes Full time 3 years
Gippsland (Churchill) No info Yes Part time 6 years
Mount Helen (Ballarat) No info Yes Online 3 years
Mount Helen (Ballarat) No info Yes Full time 3 years
Mount Helen (Ballarat) No info Yes Part time 6 years

Federation University Australia (FedUni) is one of the country’s leading universities, with an enviable reputation for teaching excellence and graduate employment rates.

Headquartered in regional Victoria, with campuses in Ballarat, Gippsland, the Wimmera and Berwick in Melbourne, FedUni’s standing is based on nearly 150 years of education delivery.

A new Berwick Campus caters for the growing south-east Melbourne area, while a new Brisbane Campus and student support centre in Malaysia cater to the international student market.

FedUni embraces the freedom and dynamism that come from being a progressive university with close links to industry, business, communities and technology.

It is also recognised as a welcoming and friendly university, with students drawn from regional centres and metropolitan cities as well as from overseas.

Known for its supportive, inclusive environment, FedUni offers affordable study options (including online), learning assistance to help you stay at uni, small class sizes, friendly staff and accessible academic support. We are also one of few universities that offer free on-campus parking for students.

Our students have the opportunity to stay on campus with a range of residential options. The university places great emphasis on the quality of its teaching and learning, the student experience, and importantly, employability once you have graduated.

As a dual-sector university, we deliver a range of programs through higher education and TAFE, and have the ability to find the right pathway for your success.

Facilities such as the Nanya Environmental Research Station in western New South Wales and the Manufacturing and Industry Skills Centre in central Ballarat anchor the range of programs that FedUni delivers.

The university’s Australian Centre for Research into Injury in Sport and its Prevention (ACRISP) is recognised as Australia’s premier sports injury prevention research centre. It is one of only four such centres worldwide to be selected by the International Olympic Committee (IOC) as a member of the IOC Medical Research Network.

FedUni also hosts Australia’s largest regional technology park — accommodating more than 30 companies, including its signature tenant, IBM — where FedUni IT students are engaged in the ‘earn as you learn’ program, earning a wage as part of their studies.

The University’s Arts Academy in Ballarat and the Gippsland Centre for Art and Design are a major provider of performing arts, music theatre and art programs.

The University is constantly adding to its list of programs and courses across its faculties and campuses, with criminology, outdoor environmental education and the nation’s first nature pedagogy course among more recent offerings.

The University’s Gippsland campus offers a range of exciting programs. An easy drive from Melbourne and located within easy walking distance of the town of Churchill, it offers the benefits of a regional lifestyle with city access.

Our Wimmera campus also provides a wide range of programs for students throughout Horsham, Ararat, Stawell and western Victoria.

Other features of our campuses include art galleries, an indoor swimming pool and gym, a golf course and childcare facilities. 

Contact

www.federation.edu.au 
info@federation.edu.au 
1800 FED UNI

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