Type of institution: University/Higher Education Institution Level: Pre-degree CRICOS: 00103D
This qualification reflects the role of individuals who have highly specialised technical, creative and conceptual skills in visual communication to conceive, negotiate and realise design solutions.Practice at this level is underpinned by the application of visual communication and design theory and history and the ability to critically analyse and synthesise information from a range of sources. Advanced communication, organisational and project management skills are also required.Practitioners may work in many different commercial and community contexts across both print and digital media. Licensing/Regulatory Information No licensing, legislative or certification requirements apply to this qualification at the time of publication.
Structure
15 units: 7 core
8 elective
Subjects
Research and apply design theory
Develop website information architecture
Investigate and design e-business solutions
Work with photomedia in creative practice
Manage intellectual property to protect and grow business
Write scripts
Apply visual communication theory to photo imaging practice
Develop and execute advertising concepts
Employ colour management in a digital imaging workplace
Establish and maintain environmentally sustainable creative practice
Design interaction
Author interactive media
Optimise digital media impact
Create observational drawings
Investigate technologies for the creation of digital art
Collaborate in professional creative projects
Manage design realisation
Manage personal work priorities and professional development
Research and apply concepts and theories of creativity
Create user interfaces
Establish systems that support innovation
Lead and manage organisational change
Research global design trends
Build a dynamic website
Extend cultural research expertise
Design effective user experiences
Refine 3-D design ideas and processes
Refine 2-D design ideas and processes
Originate and develop concepts
Establish, negotiate and refine a design brief
Research and apply emerging web technology trends
Refine illustration techniques
Write persuasive copy
Implement e-business solutions
Refine drawing and other visual representation tools
Create distributed multiplatform digital advertisements
Publicly present a body of own creative work
Extend professional expertise with drawing and other visual representation tools
Develop complex cascading style sheets
Develop professional illustrations
Create mass print media advertisements
Use and respect copyright
Extend typographic design expertise
Design e-learning resources
Design digital simulations
Implement design solutions
Establish and maintain safe creative practice
Develop graphic designs for packaging
Coordinate the testing of interactive media products
Develop graphic designs for branding and identity
Engage in the business of graphic design
Undertake project work
Refine digital art techniques
Develop complex web page layouts
Research and apply light and colour
Select and refine a specialised drawing technique
Extend expertise in a specialised art form to professional level
Create mass electronic media advertisements
Design innovative products
Explore the descriptive and emotive nature of photo lighting
Plan and produce visual art photo images
Build and sustain an innovative work environment
Design digital applications
Originate graphic designs for complex briefs
Write complex documents
Develop graphic designs for the built environment
Build and launch a small business website
Standard entry requirements
To enter this qualification, individuals must provide evidence of their ability to:apply visual communication history and theory to own professional practiceproduce professional typographyproduce graphic designs for two-dimensional and three-dimensional applications create and manipulate graphics and design complex publication layouts Skills and knowledge may have been acquired through graphic design work experience or through formal study.