Type of institution: University/Higher Education Institution
Marketing is one of the core activities of all organisations and is about planning and executing the selling and/or promotion of a firm's product. In this course students learn about the principles of market research, market segmentation, target market identification, pricing strategies, advertising and promotions and international and strategic marketing. Students can also select from a range of additional marketing topics including social media marketing, marketing communications, services marketing and marketing applications.
The course includes business core topics in areas such as accounting, law, economics, marketing, human resource management, quantitative methods, management and international business. The marketing specialisation provides in-depth marketing specific skills and knowledge. Students are then able to study additional topics from their chosen specialisation or other Business School specialisations and if desired, topics from across the University to tailor their course to their interests and career goals. In the final year, students also study Strategic Management as a capstone topic. Students are encouraged to include industry placements, industry projects and international experiences in their course.
- Marketing, Quantitative Methods, Accounting, Management, Economics, Law.
Standard entry requirements
Year 12 or equivalent qualifications, mature age entry (STAT), TAFE/VET qualifications, higher education transfers or completion of a foundation studies program
|Campus||Fees||Entry||Mid year intake||Attendance|
|Bedford Park||No information available||No||No information available|
|Online||No information available||No||No information available|
Students have the option of combining this degree with one of the following Bachelor degrees, providing they meet the entry requirements for both: Accounting, Finance, Business Economics, Business (Sports Management), Laws and Legal Practice, Laws and Legal Practice (Honours), Law, Arts, International Relations and Political Science, Tourism and Events, Psychological Science, and Sport, Health and Physical Activity.