Advanced Diploma of Marketing and Communication - BSB61315

International College of Melbourne

Type of institution: Registered Training Organisation
Level: Pre-degree
CRICOS:

Learn the practical marketing skills that managers use in cutting edge businesses today, including change management, strategic marketing planning, HR strategy and international marketing.

Structure

3 core units plus 9 electives.

Subjects

  • Manage advertising production
  • Develop and implement strategic plans
  • Manage measurement of marketing effectiveness
  • Develop and implement diversity policy
  • Manage design realisation
  • Manage risk
  • Develop organisational marketing objectives
  • Lead and manage organisational change
  • Research global design trends
  • Develop and implement a business plan
  • Manage market research
  • Design and develop an integrated marketing communication plan
  • Plan and establish compliance management systems
  • Manage knowledge and information
  • Originate and develop concepts
  • Develop and implement strategies for intellectual property management
  • Manage finances
  • Manage strategic contracts
  • Develop workplace policy and procedures for sustainability
  • Develop an advertising campaign
  • Evaluate international marketing opportunities
  • Manage international marketing programs
  • Develop a marketing plan
  • Provide leadership across the organisation
  • Establish and maintain strategic networks
  • Manage innovation and continuous improvement
  • Develop, implement and maintain WHS management systems
  • Evaluate campaign effectiveness
  • Manage the marketing process
  • Contribute to organisation development
  • Execute an advertising campaign

Study information

Campus Fees Entry Mid year intake Attendance
MELBOURNE Domestic: $18,000
No information available No
  • Full-time : 1.5 years

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