Diploma of Marketing and Communication - BSB52415

International College of Melbourne

Type of institution: Registered Training Organisation
Level: Pre-degree

This qualification is part of the Business Services Training Package. It applies to individuals with a sound theoretical knowledge base in marketing and communication and who demonstrate a range of managerial skills to ensure that functions are effectively conducted in an organisation or business area. Typically they would have responsibility for the work of other staff and lead teams.


  • 12 units: 3 core
  • 9 elective


  • Investigate and design e-business solutions
  • Manage intellectual property to protect and grow business
  • Plan market research
  • Develop strategies to monetise digital engagement
  • Manage the public relations publication process
  • Develop and manage complex public relations campaigns
  • Manage client account
  • Develop a media plan
  • Plan social media engagement
  • Implement and monitor direct marketing activities
  • Plan and implement business-to-business marketing
  • Manage compliance within the marketing legislative framework
  • Coordinate advertising research
  • Research global design trends
  • Design effective user experiences
  • Design and develop an integrated marketing communication plan
  • Manage budgets and financial plans
  • Plan direct marketing activities
  • Plan and implement sponsorship and event marketing
  • Originate and develop concepts
  • Plan e-marketing communications
  • Write persuasive copy
  • Lead and manage effective workplace relationships
  • Create distributed multiplatform digital advertisements
  • Interpret market trends and developments
  • Plan measurement of marketing effectiveness
  • Identify and evaluate marketing opportunities
  • Create mass print media advertisements
  • Manage fundraising and sponsorship activities
  • Implement and monitor marketing activities
  • Manage interactive media production
  • Establish and adjust the marketing mix
  • Plan and implement services marketing
  • Undertake project work
  • Mine data to identify industry directions
  • Conduct a marketing audit
  • Create mass electronic media advertisements
  • Develop and implement crisis management plans
  • Design effective web search responses

Study information

Campus Fees Entry Mid year intake Attendance
MELBOURNE Domestic: $13,000
No information available No
  • Full-time : 1 year

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