James Cook University JCU

Bachelor of Business

James Cook University JCU

Type of institution: University/Higher Education Institution
Level: Undergraduate
CRICOS: 00117J

This program allows students to select a specialist major that encourages them to develop professional and personal skills, problem-solving and critical thinking to prepare for roles in commerce and business. Students can combine work and study through a work-integrated-learning subject and can also study in non-business disciplines to cater for individual interests or a specialist career goal.


72 credit points


  • Majors include: Business intelligence and information systems
  • Hospitality and tourism management
  • Human resources management
  • International business
  • Management
  • Marketing for the digital age
  • Sports and events management

Standard entry requirements

  • Year 12 or equivalent
  • English (Units 3/4,C)
  • Recommended: Mathematical Methods (Units 3/4,C).


Depending on subjects undertaken: Australian and New Zealand Association for Leisure Studies; Australian Human Resources Institute; Australian Institute of Management; Australian Marketing Institute; CPA Australia; Economic Society of Australia; Ecotourism Association of Australia; Financial Services Institute of Australasia; Institute of Public Administration Australia; Institute of Hospitality; Australian Hotels Association; Hotel Motel and Accommodation Association; Institute of Chartered Accountants in Australia; Australian Market and Social Research Society; Meetings and Events Australia; Queensland Tourism Industry Council; Taxation Institute of Australia

Study pathways

Honours is offered to students who meet the stated criteria and is available on a full or part-time basis.

Study information

CampusFeesEntryMid year intakeAttendance
JCU Brisbane International: $98,880
  • ATAR: 59.4
  • Full-time : 3
JCU Cairns International: $98,880
  • ATAR: 59.4
  • Full-time : 3
  • Part-time : 6
JCU Townsville International: $98,880
  • ATAR: 59.4
  • Full-time : 3
  • Part-time : 6
  • Online/Off-campus : 3

Further information

Not all majors are available at all campuses. International student visa-holders must not enrol in more than one third of the total credit points for the course in online, distance or external study.

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