Bachelor of Business - Marketing

Kaplan Business School

Type of institution: University/Higher Education Institution
Level: Undergraduate
CRICOS: 02426B

The Bachelor of Business (Marketing) is ideal for students who wish to embark upon a career as a marketing or business professional. It equips students with the foundation knowledge of vital concepts and practices within the increasingly strategic, diverse and evolving field of marketing. Graduates acquire workplace skills in research, problem-solving, innovation, optimisation and strategy. Graduates may find a diverse range of employment opportunities and career pathways within organisations of all sizes. Marketing graduates might expect to find entry-level roles within public relations, advertising, marketing research and analysis, customer relationship management, events management, e-commerce and digital marketing, or sustainable marketing for example.

Structure

24 subjects: 16 core and 8 electives

Subjects

  • Marketing

Standard entry requirements

  • English Entry Requirements: Academic IELTS - Overall 6.0, with no less than 6.0 for Speaking and Writing and 5.5 for Listening and Reading or
  • TOEFLiBT - 66 or
  • TOEIC - 651 or
  • FCE and CAE - overall score of 169 (with no less than 169 for Speaking and Writing, and 162 for Listening and Reading) or
  • PTE Academic - 52 or
  • AP - Level 2, 65% or above.

Study pathways

Students may apply for credits into a KBS Postgraduate degree or a related postgraduate degree at another Australian higher education provider.

Study information

Campus Fees Entry Mid year intake Attendance
Adelaide Domestic: $42,600
International: $51,600
No information available No No information available
Brisbane Domestic: $42,600
International: $51,600
No information available No No information available
Melbourne Domestic: $42,600
International: $51,600
No information available No No information available
Sydney Domestic: $42,600
International: $51,600
No information available No No information available

Further information

International students are required to undertake a full time study workload.

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