Bachelor of Business - Event Management/Marketing

La Trobe University

Combine business studies with event management and marketing knowledge, gaining the skills to promote, organise and manage events. The first year of this course introduces students to a range of essential business disciplines such as accounting, economics and finance. Students can take an introductory events management subject along with an introductory marketing subject. Through the event management major, a student develops the skills to plan and organise festivals and community events, as well as develop knowledge of sustainability in event planning and management. The university places a particular focus on developing entrepreneurship skills, which are vital for the promotion and success of professional, sporting, cultural and community events. Through a marketing major students learn how to define and communicate effective marketing strategies and gain an understanding of brands and brand management, advertising and sales promotion. Students also gain the market research skills necessary to find opportunities for successful events. The unique industry Professors of Practice at La Trobe work within this course to improve course curriculum, student learning experience, and engage with industry and business.

Course Fee:

International: $94,200

Entry Requirements:

VCE Units 3 and 4: a study score of at least 25 in English (EAL) or at least 20 in English other than EAL. International students must meet the academic and English language requirements of this course. NB: Meeting minimum prerequisites does not guarantee an offer of a place. Entry into all La Trobe courses is based on competitive selection and there may be limited places available.


Students must complete at least 360 credit points. At least 330 of these must be in subjects offered by the Faculty of Business, Economics and Law. In first year students take four business foundation subjects, two subjects specific to the event management disciplinary core, one subject specific to the marketing core and one elective subject. The four business foundation subjects, Business Foundations, Accounting and Finance for Business, Business Economics, and Business Analytics, will introduce them to key business disciplines and work-ready skills. These skills will be further enhanced in second and third year when they take a subject in Sustainability and a capstone subject in Entrepreneurship, respectively. In addition to these common core subjects students will complete eight core subjects in event management and eight core subjects in marketing over the three years of the degree.

Subjects you can Study:

Business; Event management; Marketing

Further information:

Students can study this course through La Trobe's Regional Reward.


Graduates of the Bachelor of Business (Event Management/Marketing) may apply for membership with Meetings and Events Australia. Membership may be subject to additional or ongoing requirements beyond completion of the degree. Please contact the relevant professional body for details.

Accepts International Students:


Provider CRICOS: 00115M

Campus ATAR/OP Mid Year Intake Study Mode Duration
Bendigo No info No Full time 3 years
Melbourne No info Yes Part time 6 years
Melbourne No info Yes Full time 3 years
Bendigo No info No Part time 6 years
La Trobe University, believes that higher education has the power to transform people and societies. Their goal is to make a difference to their students, staff, and the communities they serve.

In 2016, La Trobe was ranked in the QS Top 50 Under 50 for the first time, and 56 in the 2017 Times Higher Education 200 Under 50 Rankings. They are also in the world's top 400 universities in all three major ranking agencies: QS World University Rankings 2016-2017, Times Higher Education (THE) World University Rankings 2016-2017 and the Academic Ranking of World Universities (ARWU) 2016.

La Trobe's research is focused on resolving some of the greatest challenges of our time. Researchers in facilities like the La Trobe Institute of Molecular Science and the Centre for Agribioscience are driving new ways to fight disease, and tackle climate change, drought and other threats to Australian agriculture.

Work placements are an important part of La Trobe's courses and students find work experience with organisations like CSIRO, the Australian Synchrotron, PwC and the University's partner hospitals. Students also receive hands-on training in facilities including a TV studio, an archaeological dig simulation site, moot court, and on field trips to places like Victoria's alpine wilderness.

La Trobe encourages students to participate in overseas study programs including nursing in Nepal, nanotechnology in Tokyo, and Indigenous studies in the Philippines. In 2016, La Trobe awarded travel grants and scholarships to 950 undergraduate and postgraduate students to study with partners like National University of Singapore, San Diego State University and Stockholm University.

The University has eight campuses in Victoria and NSW and is the largest provider of university education in regional Victoria. The University has more than 190,000 graduates. It's an impressive group that includes CEOs, parliamentarians, human rights activists, medical researchers and Olympians.

Provider CRICOS: 00115M

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