Bachelor of Marketing and Media

Type of institution: University/Higher Education Institution
Level: Undergraduate
CRICOS: 00002J

Digital media has had a profound influence on the marketing landscape. Google Adwords, email marketing, online PR, paid search, SEO and social media are all essential elements for marketing success, and for any business wishing to build mutually rewarding relationships with its customers.The Bachelor of Marketing and Media offers a unique blend of marketing strategy, brand management and digital production, which will set you apart in the job market. As well as learning about the theories that modern marketing is built on, you’ll develop a thorough understanding of both traditional and emerging media, and have opportunities to hone your practical skills in media-related technologies that can then be applied in a marketing context.

Structure

.240 credit points

Subjects

• Contact Macquarie University for more information

Standard entry requirements

ATAR 85

Study information

Doctor of Philosophy in Business Information Systems

RMIT University

Cricket Australia Sport and Business Program

SEDA Group

Master of Business Administration / Master of Marketing

The University of Melbourne

Bachelor of Business Administration

University of Canberra

Master of Human Resource Management

RMIT University

Bachelor of Marketing and Public Relations

The University of Notre Dame Australia