Bachelor of Marketing

Monash University

This Business specialist degree provides students with the analytic, creative and strategic skills to be a specialist marketer. Students will gain comprehensive marketing knowledge and learn how to use this to make decisions that drive value for business. With a Bachelor of Marketing students will be prepared for a career across a spectrum of marketing roles and disciplines, including market research, brand management, advertising, marketing science, data analysis, customer relations, communications, digital marketing, and media relations. Marketing is a dynamic, complex activity that focuses on providing value to both organisations and consumers. With the onset of the digital age, the nature of marketing is shifting, bringing together the disciplines of data science, communication, consumer relations and brand development in order to understand the way people think, and influence and alter their purchasing behaviour. Additional opportunities, such as international exchange and internships are also available, to give students practical experience before students graduate. This course sits as part of a larger group of courses.

Course Fee:

International: $121,500

Entry Requirements:

Year 12 or equivalent; Units 3 and 4: a study score of at least 30 in English (ESL) or 25 in any other English, and Units 3 and 4: a study score of at least 22 in Mathematical Methods or Specialist Mathematics, or a score of at least 25 in Further Mathematics


Students must complete 144 points of which 96 points are focused on study in your specialist area and 48 points are used to provide additional depth and breadth. Three themes: 1. Part A - Foundation business knowledge (18 points) 2. Part B - Specialist discipline knowledge and Part C, Capstone experience (78 points) 3. Part D - Elective study (48 points)

Subjects you can Study:

Business; Commerce; Marketing

Study Pathways:

Very high achieving students will be eligible for selection to the Monash Business School Scholars Program.

Further information:

At Monash students can also combine their Bachelor of Marketing as a double degree with Arts, Business or Information Technology, providing genuine diversity of study across a range of areas.


This degree may allow graduates to satisfy the educational requirements of various professional registrations and memberships.

Accepts International Students:


Provider CRICOS: 00008C

Campus ATAR/OP Mid Year Intake Study Mode Duration
Caulfield No info Yes Full time 3 years
Caulfield No info Yes Part time 6 years
The world is changing fast. If you’re at high school now, you may eventually choose an occupation that doesn’t yet exist. And you’ll almost certainly have several careers over your lifetime. That’s why we’ve designed our courses to give you the knowledge to confidently embark on a specific profession, plus the skills and networks to explore possibilities in your future.

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. They all allow you to graduate with a focused, relevant, accredited qualification, but there are different programs for different learning styles. That's because the Monash way of learning is versatile and flexible, genuinely interdisciplinary and focused on career outcomes.

We often involve industry partners in course design and delivery, so that you can graduate at the forefront of industry knowledge. And, of course, we're researchers — we create knowledge as well as deliver it. That research feeds straight back into our classrooms, keeping you abreast of global academic developments.

Of course, university isn't just about study. Our goal is to enrich you academically, professionally and personally, so that when you graduate, you're ready for anything.

If you're up for it, we have heaps of ways to help you stand out from the pack. You can spend time studying overseas or embark on one of our leadership programs, all of which differ in length and focus, allowing you to choose the one that best suits your goals.

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Add all this to the many groups, societies and events, and you have the opportunity to pack half a lifetime's experience into your four or so years on campus.

Monash is one of the world's top 100 universities. According to the Global Employability Rankings, leaders from the world's most successful companies consistently rate Monash as a preferred university from which to hire graduates.

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