Murdoch University

Graduate Diploma in Web Communication

Learn the essential practical, theoretical and technical skills necessary for digital communication. Youll learn the core communication areas of social media strategy, search engine optimisation, digital content strategy and web analytics. Throughout this project-based course you'll cover all aspects of a web communication campaign, from developing digital personae to pitching ideas to a client. Youll learn how web communication works in business, society and in the political realm, while learning how to plan social media and digital communication campaigns for different target audiences.