Bachelor of Communication - Advertising and Public Relations

Queensland University of Technology (QUT)

Type of institution: University/Higher Education Institution
Level: Undergraduate
CRICOS: 00213J

This course prepares students for entry into the global business environment. They learn how to use advertising and strategic public relations to effectively create and plan campaigns, manage reputations and relationships, and communicate and engage with employees, customers, communities and governments. Throughout this course, students gain hands-on experience and develop globally transferable creative skills. It connects business practices to corporate social responsibility in an environment where organisations recognise the importance of building and managing their reputations with the community. As a qualified professional communicator, a graduate's daily work environment could take them from running a publicity campaign for a movie launch through to working on grassroots campaigns with local communities or the highest levels of government.

Structure

  • 288 credit points comprising 4 common units
  • an Advertising and Public Relations major
  • plus a second major (8 units), 2 minors (4 units each), or 1 minor (4 units) and 4 electives.

Subjects

  • Advertising and public relations

Standard entry requirements

  • Year 12 or equivalent
  • Assumed knowledge: English, or Literature, or English and Literature, or English as an Additional Language (Units 3 & 4, C)

Study pathways

Pathways to Master of Teaching (Secondary) and Master of Philosophy are available. Students may be able to claim advanced standing for part of their course, on the basis of completed or partially completed studies, and other assessable learning outcomes.

Study information

Campus Fees Entry Mid year intake Attendance
Kelvin Grove International: $104,300 No information available Yes
  • Full-time : 3 years

Further information

QUT offers a range of scholarships that provide real support for students. Our offer guarantee can give you peace of mind about your study choices. If you receive an ATAR or selection rank equal to or higher than the offer guarantee, you are guaranteed a place in the course regardless of the threshold. This means that when you know your ATAR or selection rank you can check your eligibility for a QUT course before receiving an offer. You still need to lodge a QTAC application by the closing date. A small number of courses do not participate in the offer guarantee scheme.

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