It looks like the details of this course have recently changed. We recommend search for similar courses on The Good Universities Guide here or contact this institution for more information
Bachelor of Communication - Public Relations
RMIT University
Type of institution: University/Higher Education Institution
Level: Undergraduate
CRICOS: 00122A
Public relations is a career for people with enquiring minds. Advising organisations on how to enhance their working relationships and reputation is at the heart of modern PR.The Bachelor of Communication (Public Relations) prepares you for the increasingly globalised, technology-driven world of public relations within corporate, government, not-for-profit and consultancy environments.This degree includes subjects in strategic communication and theory, principles, research, and contextual studies. These subjects promote analytical and research skills and provide a broader learning experience. You will gain professional skills in writing techniques, media and stakeholder relations, strategy and industry research, with an emphasis on problem solving, creativity, relationship development and project management.You'll build your skills and knowledge on campus and in a variety of work-integrated learning environments. You will be exposed to other fields of applied communication practice and how they converge with public relations.
Structure
The Bachelor of Communication (Public Relations) combines studying a professional subject with a contextual studies minor, and a choice of subjects taken from a range of School and University-wide electives.
Standard entry requirements
You must have successfully completed an Australian Year 12. Victorian Certificate of Education (VCE) units 3 and 4: a study score of at least 30 in any English, or equivalent studies.
Recognition
This program is accredited by the Public Relations Institute of Australia (PRIA). Graduates are eligible for the PRIA New Practitioner membership. Students and graduates can also become members of the International Association of Business Communicators (IABC), and other international PR industry associations that recognise reciprocal accreditation with the PRIA.
Study pathways
Graduates of the Advanced Diploma of Business (Public Relations) or the Diploma of Professional Writing and Editing may be eligible to apply for exemptions. These pathways are only available to domestic students. RMIT's School of Media and Communication offers the Bachelor of Communication (Honours) and has the following postgraduate offerings in public relations and communication: Master of Communication by coursework; Master of Arts - Communication Studies by research; Doctor of Philosophy (PhD) - Communication by research.
Further information
The type of careers this qualification leads to may include corporate communication, change management, internal communication, issues and crisis management, public affairs and lobbying, media relations and publicity, event management, fundraising and sponsorship, strategic communication, brand management.
