Type of institution: University/Higher Education Institution
This program prepares students for managing complex advertising campaigns that are integrated with promotional activities like commercial sponsorship, sales promotion, brand, public relations and direct response. Students will examine specific professional areas like branding theory, account management, account planning, strategy planning, media planning and agency management. Students will do in-depth analysis of international advertising using academic and professional sources, focus on high-powered advertising strategy and process and explore broad management issues.
192 credit points.
Standard entry requirements
- Successfully completed an Australian Bachelor degree (or equivalent overseas qualification) with a minimum GPA of 2.5 (out of 4.0)
- Or At least 3 years professional experience in advertising, marketing, marketing communication, professional communication or public relations.
Media Federation of Australia (MFA), International Advertising Association (IAA). The program has links with The Communications Council (previously Australian Federation of Advertising) and the International Association of Business Communicators (IABC).
Applicants with a Bachelor Honours degree, Graduate Certificate, Graduate Diploma or Masters degree qualification majoring in a different discipline may also be eligible for exemption of up to 48 credit points (equivalent to one semester full time study).
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