Course Level
Bachelor Degree (Pass)
CRICOS
088382J
Bachelor of Business (Marketing) - Barzan University College
Develop the advanced marketing and managerial skills required to think strategically and succeed in today’s dynamic global business environment. In the Marketing major, you will learn how to design and deploy both traditional and digital marketing strategies, conduct market research, understand consumer behavior, build brand positioning, and use data-driven insights to inform decision-making. You will develop the capability to construct integrated marketing plans that align strategy, communication, analytics, and measurable performance outcomes. The Marketing major within the Bachelor of Business prepares students to operate confidently in competitive markets. Students gain a strong foundation in core business principles while building specialised expertise in digital marketing, brand management, consumer psychology, and marketing analytics. Delivered at Barzan University College and awarded by Swinburne University of Technology, the program follows internationally recognised academic standards, ensuring graduates are equipped with both strategic insight and practical capability.
Campus | Duration | Fees | ATAR |
|---|---|---|---|
Barzan University College | Full-time - 3 years | N/A | N/A |
Entry requirements
- Applicants must meet one of the following:
- British Curriculum: Completion of 7 IGCSEs & 3 AS equivalent qualifications.
- American Curriculum: Minimum overall high school average of 65%.
- International Baccalaureate (IB): Minimum 24 points. (Students who have their IB might be exempted from the Foundation Year Program, subject to evaluation and approval by the Admissions Team.
- CBSE & Other National Curricula: Minimum overall average of 65%.
- Students with three completed A Level subjects may be considered for direct entry, subject to Admissions Team approval.
- Applications using predicted grades are also accepted.