Advanced Diploma of Graphic Design - CUA60320
Swinburne University of Technology
Type of institution: University/Higher Education Institution
Level: Pre-degree
CRICOS: 00111D
This qualification reflects the role of individuals who have highly specialised technical, creative and conceptual skills in visual communication to conceive, negotiate and realise design solutions. Practice at this level is underpinned by the application of visual communication and design theory and history and the ability to critically analyse and synthesise information from a range of sources. Application of advanced communication, organisational and project management skills are also required.Practioners at this level may work in many different commercial and community contexts across both print and digital media environments. The job roles that relate to this qualification include Graphic Designer and Junior Art Director.It may also provide a pathway to Studio Manager and other studio agency or inhouse roles, as well as developing skills to commence own business or work as a freelance graphic designer. Licensing, legislative, regulatory or certification considerations QualificationNo licensing, legislative or certification requirements apply to this qualification at the time of publication.Units of competency in qualificationSome individual units of competency may have their own licensing, legislative, regulatory or certification requirements. Users must check individual units of competency for licensing, legislative, regulatory or certification requirements relevant to that unit.
Subjects
- Publicly present a body of own creative work
- Refine digital art techniques
- Write scripts
- Implement design solutions
- Manage design realisation
- Research global design trends
- Develop graphic designs for branding and identity
- Design digital simulations
- Establish operational strategies and procedures for new business ventures
- Author interactive media
- Enhance professional practice using creative arts industry knowledge
- Initiate and lead applied research
- Build and launch a small business website
- Develop complex cascading style sheets
- Write complex documents
- Manage personal and professional development
- Employ colour management in a digital imaging workplace
- Select and refine a specialised drawing technique
- Manage innovation and continuous improvement
- Manage business risk
- Extend professional expertise with drawing and other visual representation tools
- Explore and apply photo lighting techniques
- Design e-learning resources
- Create and optimise digital media
- Refine illustration techniques
- Research and apply light and colour
- Design interactions
- Source funding for projects
- Develop graphic designs for packaging
- Evolve ideas for professional creative work
- Investigate technologies for the creation of digital art
- Establish innovative work environments
- Develop website information architecture
- Extend cultural research expertise
- Engage in the business of creative practice
- Develop social media engagement plans
- Extend professional expertise across new art forms and media
- Implement and manage international marketing programs
- Develop professional illustrations
- Research and apply emerging web technology trends
- Design digital applications
- Manage project integration
- Originate graphic designs for complex briefs
- Work with photomedia in creative practice
- Establish and maintain safe creative practice
- Write persuasive copy
- Undertake project work
- Refine 3-D design ideas and processes
- Refine 2-D design ideas and processes
- Manage copyright arrangements
- Collaborate in professional creative projects
- Manage organisational marketing processes
- Develop marketing plans
- Build dynamic websites
- Extend typographic design expertise
- Extend expertise in a specialised art form to professional level
- Apply critical thinking for complex problem solving
- Originate a body of independent creative work
- Engage in the business of graphic design
- Establish and maintain environmentally sustainable creative practice
- Lead and manage organisational change
- Develop complex web page layouts
- Develop and execute advertising concepts
- Create user interfaces
- Manage market research
- Create multiplatform advertisements for mass media
- Plan and produce visual art photo images
- Create observational drawings
- Develop and implement business plans
- Develop and implement an e-commerce strategy
- Apply visual communication theory to photo imaging practice
- Develop graphic designs for the built environment
- Coordinate testing of interactive media products
- Develop sustainability of own professional practice
- Apply legal principles in intellectual property law matters
- Refine drawing and other visual representation tools
- Research and apply design theory
- Design innovative products
- Contribute to managing work-related psychological health and safety
- Establish, negotiate and refine a design brief
- Originate and develop concepts
Standard entry requirements
Individuals must provide evidence of their ability to:produce professional typography that demonstrates application of visual communication history and theoryproduce graphic designs for two-dimensional and three-dimensional applications create and manipulate graphics and design complex publication layouts.Skills and knowledge may have been acquired through graphic design work experience or through formal study.
Study information
| Campus | Fees | Entry | Mid year intake | Attendance |
|---|---|---|---|---|
| Hawthorn | Domestic: $14,520 | Yes |
|
