Bachelor of Design / Media and Communication

Swinburne University of Technology

Type of institution: University/Higher Education Institution
Level: Undergraduate
CRICOS: 00111D

The Bachelor of Design / Bachelor of Media and Communication is designed to equip students with the knowledge to harness creativity in design, and bring designs to life in professional communication industries. Students will gain in-depth knowledge across the discipline of design, as well as additional skills in management, writing, business, media planning and more - making graduates well-prepared for a wide variety of both creative and managerial opportunities in creative communications and media.

Structure

  • 400 credit points comprising: 8 Core Design units (100 credit points)
  • 4 Core Media and Communication units (50 credit points)
  • 7 units of study from a Design discipline major (100 credit points)
  • 8 units of study from a Media and Communication major (100 credit points)
  • 4 units of study comprising of an advanced minor, or minor, or electives (50 credit points).

Subjects

  • Advertising
  • Branded Environments
  • Cinema and Screen Studies
  • Communication Design
  • Creative Writing and Literature
  • Digital Advertising Technology
  • Digital Media Design
  • Games and Interactivity
  • Journalism
  • Media Industries
  • Photomedia
  • Professional Writing and Editing
  • Public Relations
  • Social Media
  • UX Interaction Design

Standard entry requirements

  • Year 12 or equivalent
  • VCE prerequisites: Units 3 and 4: a minimum study score of 25 in English (or equivalent) or 30 in English (EAL)
  • And Units 3 and 4: a minimum study score of 20 in one of Art, Interactive Digital Media C or VCE VET Creative and Digital Media, Media, Product Design and Technology, Studio Arts or Visual Communication Design. Additional performance criteria and prerequisite requirements may also apply. English language requirements - satisfactory completion of one of the following: Swinburne's English for Academic Purposes (EAP 5 Advanced level) with overall 65%, all skills 65%
  • Minimum IELTS overall band of 6.0 (Academic Module) with no individual band below 6.0
  • TOEFL iBT (internet-based) minimum score of 75 with a reading band no less than 18 and writing band no less than 20
  • Pearson (PTE) minimum score of 50 (no communicative skills less than 50)
  • Any other equivalent assessment of English language proficiency. Note: A prerequisite for many courses, the Pearson Test of English Academic (PTE Academic) can now be done on campus in Hawthorn.

Recognition

On completion of the qualification, students may be eligible to become members of the following industry and peak bodies, and should confirm their eligibility with the association: Melbourne Art Directors Club (MADC); Australian Graphic Design Association (AGDA); Design Institute of Australia (DIA). Students completing the Public Relations major will be able to apply for student membership of the Public Relations Institute of Australia and apply for full membership immediately on completion of their program.

Study pathways

Pathways allow students to progress from one qualification to another where the first course is recognised as an entry requirement and/or provides advanced standing to the second. Credit is granted in recognition of previous study and/or experience and allows students to gain advanced standing towards their course. Applicants are assessed on a case-by-case basis.

Study information

Campus Fees Entry Mid year intake Attendance
Higher Education Hawthorn Domestic: $26,736
International: $129,920
  • ATAR: 60
Yes No information available

Further information

Swinburne's Work Integrated Learning program provides students with opportunities to gain invaluable skills and confidence in knowing that they have what it takes to land a job in their field by graduation. Students can also earn credit towards their degree. Choose from 6- or 12-month professional placements, professional internships, industry-linked projects, industry study tours and accreditation placements. Note: Some Work Integrated Learning opportunities are not available to international students due to visa restrictions.

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