Type of institution: University/Higher Education Institution
The Bachelor of Media and Communication is designed to prepare students for a career in the media, communications and multimedia industries. Students learn about how the media is evolving through an examination of issues such as ownership, control of the media and the impact of new media technologies on society. The course links theoretical and practical knowledge and skills needed to operate effectively in diverse settings in industry.
- 300 credit points comprising: 5 Core units of study (62.5 credit points)
- 8 Units of study from either the Advertising, Media Studies or Public Relations Major (100 credit points)
- Plus an additional 11 units of study comprising of a second major, and/or co major, and/or advanced minor/s, and/or minor/s, and/or electives (137.5 credit points)
- Advertising, Media studies, Public relations
Standard entry requirements
- Year 12 or equivalent. VCE prerequisites: Units 3 and 4: a minimum study score of 25 in English (or equivalent) or 30 in English (EAL). Additional performance criteria and prerequisite requirements may also apply. English language requirements - satisfactory completion of one of the following: Swinburne's English for Academic Purposes (EAP 5 Advanced level) with overall 65%, all skills 65%
- Minimum IELTS overall band of 6.0 (Academic Module) with no individual band below 6.0
- TOEFL iBT (internet-based) minimum score of 75 with a reading band no less than 18 and writing band no less than 20
- Pearson (PTE) minimum score of 50 (no communicative skills less than 50)
- Any other equivalent assessment of English language proficiency.
On completion of the Public Relations major students may be eligible to become a member of the Public Relations Institute of Australia (PRIA) and should confirm eligibility with the Institute. The Advertising major is professionally accredited by the Media Federation of Australia (MFA).
Pathways allow students to progress from one qualification to another where the first course is recognised as an entry requirement and/or provides advanced standing to the second. Credit is granted in recognition of previous study and/or experience and allows students to gain advanced standing towards their course. Applicants are assessed on a case-by-case basis.
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