TAFE NSW

Certificate IV in Marketing and Communication - BSB40820

TAFE NSW

Type of institution: TAFE Institute
Level: Pre-degree
CRICOS: 00591E

This qualification reflects the role of individuals who use well developed marketing and communication skills and a broad knowledge base in a wide variety of contexts. This qualification applies to individuals in full-time marketing roles, as well as those who are responsible for an organisation\u2019s marketing in addition to other duties.Individuals in these roles apply solutions to a defined range of unpredictable problems and analyse and evaluate information from a variety of sources.Licensing/Regulatory InformationNo licensing, legislative or certification requirements apply to this qualification at the time of publication.

Subjects

  • Apply communication strategies in the workplace
  • Conduct e-marketing communications
  • Implement customer service strategies
  • Analyse consumer behaviour
  • Develop public relations documents
  • Write complex documents
  • Develop a basic website for customer engagement
  • Report on financial activity
  • Develop personal work priorities
  • Articulate, present and debate ideas
  • Create and optimise digital media
  • Assess marketing opportunities
  • Develop a social media strategy
  • Apply critical thinking to work practices
  • Design and test direct marketing activities
  • Promote products and services
  • Research international markets
  • Prepare digital content
  • Manage meetings
  • Analyse big data
  • Record stakeholder interactions
  • Develop and apply knowledge of communications industry
  • Collaborate in creative processes
  • Apply business risk management processes
  • Build and maintain business relationships
  • Implement and monitor advertising production
  • Apply marketing communication across a convergent industry
  • Undertake marketing activities
  • Create electronic presentations
  • Market new business ventures
  • Make presentations

Study information

CampusFeesEntryMid year intakeAttendance
Ballina Campus No
  • Part-time : 34 weeks
Blacktown College No
  • Full-time : 18 weeks
Casino Campus No
  • Part-time : 34 weeks
Cessnock Campus No
  • Part-time : 34 weeks
Coffs Harbour Campus No
  • Part-time : 34 weeks
Gosford Campus No
  • Part-time : 34 weeks
Grafton Campus No
  • Part-time : 34 weeks
Great Lakes Campus No
  • Part-time : 34 weeks
Kempsey Campus No
  • Part-time : 34 weeks
Kingscliff Campus No
  • Part-time : 34 weeks
Kurri Kurri Campus No
  • Part-time : 34 weeks
Lismore Campus No
  • Part-time : 34 weeks
Liverpool College No
  • Full-time : 18 weeks
Macksville Campus No
  • Part-time : 34 weeks
Maclean Campus No
  • Part-time : 34 weeks
Maitland Campus No
  • Part-time : 34 weeks
Meadowbank Campus No
  • Full-time : 18 weeks
  • Part-time : 36 weeks
Murwillumbah Campus No
  • Part-time : 34 weeks
Newcastle Campus No
  • Part-time : 36 weeks
OTEN (Open Training Education Network) No
OTEN (Open Training Education Network) No
Ourimbah Campus No
  • Part-time : 34 weeks
Port Macquarie Campus No
  • Part-time : 34 weeks
Scone Campus No
  • Part-time : 34 weeks
Singleton Campus No
  • Part-time : 34 weeks
St George College, Main Campus No
  • Full-time : 18 weeks
Taree Campus No
  • Part-time : 34 weeks
Tomaree Campus No
  • Part-time : 34 weeks
Ultimo College, Main Campus No
  • Full-time : 17 weeks
  • Part-time : 36 weeks
Wauchope Campus No
  • Part-time : 34 weeks
Wollongbar Campus No
  • Part-time : 34 weeks
Wyong Campus No
  • Part-time : 34 weeks
Yamba Campus No
  • Part-time : 34 weeks

Fee comments

Campuses: Ballina Campus, Casino Campus, Cessnock Campus, Coffs Harbour Campus, Gosford Campus, Grafton Campus, Great Lakes Campus, Kempsey Campus, Kingscliff Campus, Kurri Kurri Campus, Lismore Campus, Macksville Campus, Maclean Campus, Maitland Campus, Murwillumbah Campus, OTEN (Open Training Education Network), Ourimbah Campus, Port Macquarie Campus, Scone Campus, Singleton Campus, Taree Campus, Tomaree Campus, Wauchope Campus, Wollongbar Campus, Wyong Campus, Yamba Campus.

**ADDITIONAL RESOURCES**You will need to provide for yourself the following resources which you will keep when you complete your study:- general stationery, (ie, pen, pencil, eraser, highlighters, and stapler)- A4 ring binder/dividers, and plastic sleeves for handouts- headphones- a USB storage device, or access to a cloud storage account, will also be required- access and use of a computer, as well as a fast internet connection, is a requirement to successfully complete this qualification

Campuses: Liverpool College.

**ADDITIONAL RESOURCES**You may wish to purchase a marketing textbook, however this is not essential. You will need stationery and access to technology and business software.

Campuses: Newcastle Campus.

**ADDITIONAL RESOURCES**You will need to provide for yourself the following resources which you will keep when you complete your study:- general stationery, (ie, pen, pencil, eraser, highlighters, and stapler)- A4 ring binder/dividers, and plastic sleeves for handouts- Headphones- USB storage device, or access to a cloud storage account, will also be required- access and use of a computer, as well as a fast internet connection, is a requirement to successfully complete this qualification

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