TAFE NSW

Certificate IV in Marketing and Communication - BSB40820

TAFE NSW

Type of institution: TAFE Institute
Level: Vocational Education and Training (VET)
CRICOS: 00591E

This qualification reflects the role of individuals who use well developed marketing and communication skills and a broad knowledge base in a wide variety of contexts. This qualification applies to individuals in full-time marketing roles, as well as those who are responsible for an organisation\u2019s marketing in addition to other duties.Individuals in these roles apply solutions to a defined range of unpredictable problems and analyse and evaluate information from a variety of sources.Licensing/Regulatory InformationNo licensing, legislative or certification requirements apply to this qualification at the time of publication.

Subjects

  • Apply communication strategies in the workplace
  • Conduct e-marketing communications
  • Implement customer service strategies
  • Analyse consumer behaviour
  • Develop public relations documents
  • Write complex documents
  • Develop a basic website for customer engagement
  • Report on financial activity
  • Develop personal work priorities
  • Articulate, present and debate ideas
  • Create and optimise digital media
  • Assess marketing opportunities
  • Develop a social media strategy
  • Apply critical thinking to work practices
  • Design and test direct marketing activities
  • Promote products and services
  • Research international markets
  • Prepare digital content
  • Manage meetings
  • Analyse big data
  • Record stakeholder interactions
  • Develop and apply knowledge of communications industry
  • Collaborate in creative processes
  • Apply business risk management processes
  • Build and maintain business relationships
  • Implement and monitor advertising production
  • Apply marketing communication across a convergent industry
  • Undertake marketing activities
  • Create electronic presentations
  • Market new business ventures
  • Make presentations

Study information

CampusFeesEntryMid year intakeAttendance
Newcastle No
  • Part-time : 36 weeks
Ultimo Campus No
  • Full-time : 17 weeks
  • Part-time : 36 weeks

Fee comments

Campuses: Newcastle.

**ADDITIONAL RESOURCES**You will need to provide for yourself the following resources which you will keep when you complete your study:- general stationery, (ie, pen, pencil, eraser, highlighters, and stapler)- A4 ring binder/dividers, and plastic sleeves for handouts- Headphones- USB storage device, or access to a cloud storage account, will also be required- access and use of a computer, as well as a fast internet connection, is a requirement to successfully complete this qualification

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