TAFE NSW

Certificate IV in Marketing and Communication - BSB42415

TAFE NSW

Type of institution: TAFE Institute
Level: Pre-degree
CRICOS: 00591E

This qualification is suitable for those who use well developed marketing and communication skills and a broad knowledge base in a wide variety of contexts.Individuals in these roles apply solutions to a defined range of unpredictable problems and analyse and evaluate information from a variety of sources. They may provide leadership and guidance to others with some limited responsibility for the output of others, however they typically report to more senior practitioners.Licensing/Regulatory Information No licensing, legislative or certification requirements apply to this qualification at the time of publication.

Structure

  • 12 units: 5 core
  • 7 electives

Subjects

  • Apply digital solutions to work processes
  • Test direct marketing activities
  • Report on financial activity
  • Edit texts
  • Apply media analysis and processing tools
  • Optimise digital media impact
  • Develop and apply knowledge of marketing communication industry
  • Create digital media user experiences
  • Promote products and services
  • Buy and monitor media
  • Schedule advertisements
  • Design direct response offers
  • Make a presentation
  • Analyse direct marketing databases
  • Implement workplace information system
  • Develop public relations documents
  • Develop product knowledge
  • Monitor advertising production
  • Write extended stories
  • Perform media calculations
  • Review advertising media options
  • Profile the market
  • Develop public relations campaigns
  • Protect and use brands and business identity
  • Lead effective workplace relationships
  • Articulate, present and debate ideas
  • Analyse and present research information
  • Analyse consumer behaviour
  • Conduct pre-campaign testing
  • Apply marketing communication across a convergent industry
  • Conduct market research
  • Coordinate implementation of customer service strategies
  • Write complex documents

Study information

CampusFeesEntryMid year intakeAttendance
Ballina Campus International: $6,880 No
  • Online/Off-campus : 18 weeks
Coffs Harbour Campus International: $6,880 No
  • Online/Off-campus : 18 weeks
Gosford Campus International: $6,880 No
  • Online/Off-campus : 18 weeks
Grafton Campus International: $6,880 No
  • Online/Off-campus : 18 weeks
Granville College International: $6,880 No
  • Part-time : 36 weeks
Kempsey Campus International: $6,880 No
  • Online/Off-campus : 18 weeks
Kingscliff Campus International: $6,880 No
  • Online/Off-campus : 18 weeks
Lismore Campus International: $6,880 No
  • Online/Off-campus : 18 weeks
Liverpool College International: $6,880 No
  • Part-time : 18 weeks
Maclean Campus International: $6,880 No
  • Online/Off-campus : 18 weeks
Maitland Campus International: $6,880 No
  • Online/Off-campus : 18 weeks
Meadowbank Campus International: $6,880 No
  • Full-time : 17 weeks
  • Part-time : 34 weeks
Murwillumbah Campus International: $6,880 No
  • Online/Off-campus : 18 weeks
Newcastle Campus International: $6,880 No
  • Full-time : 20 weeks
  • Part-time : 36 weeks
  • Online/Off-campus : 18 weeks
OTEN (Open Training Education Network) International: $6,880 No
  • Online/Off-campus : 2 months
Port Macquarie Campus International: $6,880 No
  • Online/Off-campus : 18 weeks
Scone Campus International: $6,880 No
  • Online/Off-campus : 18 weeks
Singleton Campus International: $6,880 No
  • Online/Off-campus : 18 weeks
St George College, Main Campus International: $6,880 No
  • Full-time : 17 weeks
  • Flexible Delivery : 34 weeks
Taree Campus International: $6,880 No
  • Online/Off-campus : 18 weeks
Ultimo College, Main Campus International: $6,880 No
  • Full-time : 17 weeks
  • Part-time : 36 weeks
Wyong Campus International: $6,880 No
  • Online/Off-campus : 18 weeks

Fee comments

Campuses: Granville College.

A fee applies for most TAFE NSW courses and must be paid when you enrol. The amount you pay depends on the type of course you study, and on your personal circumstances. An initial payment of $80 is required to confirm your enrolment into this course. If you do not wish to continue with your enrolment, you must formally advise Customer Service of your withdrawal. If you do not withdraw prior to the commencement date of the course, this initial payment is non-refundable. Please contact us on 13 7974 for further information.

Campuses: Liverpool College.

**ADDITIONAL RESOURCES**You will need to provide for yourself the following resources which you will keep when you complete your study:- Learners will need to provide stationery and USB to complete the course. - Learners may wish to purchase general marketing texts, however this is not mandatory.

Campuses: OTEN (Open Training Education Network).

You may continue with an enrolment into this course if you are not eligible for subsidised training, however the full training fee will be applicable. There are conditions to enrolment if you are a Temporary Visa Holder. To discuss your visa status and eligibility to enrol please phone 131 241.For further information on fees and charges please see https://www.tafensw.edu.au/get-started-at-tafe-nsw/fees-informationPlease ensure you also read and understand the associated fee policies and conditions related to withdrawal from a course, applying for a refund of fees, applying for a deferral to your studies and if you are behind in payment of instalments.

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