Advanced Diploma of Marketing and Communication - BSB61315


Type of institution: TAFE Institute
Level: Pre-degree

This qualification reflects the role of individuals who provide leadership and strategic direction in the marketing and communications activities of an organisation. They analyse, design and execute judgements using wide-ranging technical, creative, conceptual and managerial competencies. Their knowledge base may be highly specialised or broad within the marketing and communications field. Typically they are accountable for group outcomes and the overall performance of the marketing and communication, advertising or public relations functions of an organisation.Licensing/Regulatory Information No licensing, legislative or certification requirements apply to this qualification at the time of publication.


3 core units plus 9 electives.


  • Manage advertising production
  • Develop and implement strategic plans
  • Manage measurement of marketing effectiveness
  • Develop and implement diversity policy
  • Manage design realisation
  • Manage risk
  • Develop organisational marketing objectives
  • Lead and manage organisational change
  • Research global design trends
  • Develop and implement a business plan
  • Manage market research
  • Design and develop an integrated marketing communication plan
  • Plan and establish compliance management systems
  • Manage knowledge and information
  • Originate and develop concepts
  • Develop and implement strategies for intellectual property management
  • Manage finances
  • Manage strategic contracts
  • Develop workplace policy and procedures for sustainability
  • Develop an advertising campaign
  • Evaluate international marketing opportunities
  • Manage international marketing programs
  • Develop a marketing plan
  • Provide leadership across the organisation
  • Establish and maintain strategic networks
  • Manage innovation and continuous improvement
  • Develop, implement and maintain WHS management systems
  • Evaluate campaign effectiveness
  • Manage the marketing process
  • Contribute to organisation development
  • Execute an advertising campaign

Standard entry requirements

Entry to this qualification is limited to those individuals who:have completed all core units in BSB52415 Diploma of Marketing and Communication.

Study information

CampusFeesEntryMid year intakeAttendance
Adelaide City No

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