Course Level
Master Degree (By Coursework)
CRICOS
064503C
Master of Management (Marketing)
This program is ideal for students holding undergraduate degrees in areas outside of business/commerce whose goal may be to assume a managerial position in the marketing and communications field.
Campus | Duration | Fees | ATAR |
|---|---|---|---|
Parkville | Full-time - 2 years Part-time - 4 years | $77,684 | N/A |
Structure
The 200 Point Master of Management (Marketing) consists of 16 subjects comprising:; 4 foundation subjects (completed in the first semester of study); 4 discipline core subjects; 2 core subjects; 4 general electives; 2 capstone subjects (completed in the final year of study)
Subjects
- Business Analysis and Decision Making
- Managing for Value Creation
- Management Competencies
- Fundamentals in Accounting
- Managerial Economics
- Fundamentals of Finance
- Managerial Decision Analytics
- Marketing Management
- Consumers and Consumption
- Marketing Research
- B2B Marketing
- Marketing, Society and Sustainability
- Marketing Strategy
- Business Practicum
- Global Business Practicum
- Business and Economics Internship
- Creating Innovative Professionals
- Marketing Metrics
Entry requirements
- Have completed an undergraduate degree (or equivalent) in any discipline.