Graduate Certificate in Marketing
The University of Western Australia (UWA)
Type of institution: University/Higher Education Institution
Level: Postgraduate
CRICOS: 00126G
Completing postgraduate studies in Marketing will place you at the interface between an organisation and its customers, and the Graduate Certificate in Marketing will equip you with core knowledge in the field. The course can serve as a standalone qualification, or as an entry pathway into the Master of Marketing.Marketing focuses on making and keeping customers by finding, communicating and sustaining the competitive advantage that makes a company truly successful. Topics covered in Marketing include advertising, company strategy, competitive analysis, and value creation.Marketing students at UWA have the opportunity to undertake projects for organisations, and have previously worked with companies including Coles, Google, Microsoft, Rio Tinto, Tourism WA, Transperth, and Westpac.
Structure
This course comprises four units: Buyer Behaviour and Decision Making, Applied Marketing Research, Integrated Marketing Communications, Marketing Management.
Subjects
- Marketing
Standard entry requirements
- (1) To be considered for admission to this course an applicant must have—(1)(a) a Bachelor's degree, or an equivalent qualification, as recognised by UWA
- And(b) the equivalent of a UWA weighted average mark of at least 50 per cent
- Or(c) at least two years professional experience in a relevant occupation
- Or(2) Significant work experience including at least 5 years with a material level of responsibility.
Study pathways
Students who achieve a weighted average mark of at least 65% may choose to progress into the Master of Marketing or Master of Commerce, with full credit for completed units.
Study information
| Campus | Fees | Entry | Mid year intake | Attendance |
|---|---|---|---|---|
| Crawley | Domestic: $16,550 International: $21,800 | No |
|
Further information
Graduates can choose to work in a variety of areas, including advertising, marketing research and analysis, public relations, and marketing and communications. Opportunities are available in agencies, as well as in the public, private and not-for-profit sectors.
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