Type of institution: Registered Training Organisation Level: Pre-degree CRICOS: 02946M
This qualification is suitable for those who use well developed marketing and communication skills and a broad knowledge base in a wide variety of contexts.Individuals in these roles apply solutions to a defined range of unpredictable problems and analyse and evaluate information from a variety of sources. They may provide leadership and guidance to others with some limited responsibility for the output of others, however they typically report to more senior practitioners.Licensing/Regulatory Information No licensing, legislative or certification requirements apply to this qualification at the time of publication.
Structure
12 units: 5 core
7 electives
Subjects
Apply digital solutions to work processes
Test direct marketing activities
Report on financial activity
Edit texts
Apply media analysis and processing tools
Optimise digital media impact
Develop and apply knowledge of marketing communication industry
Create digital media user experiences
Promote products and services
Buy and monitor media
Schedule advertisements
Design direct response offers
Make a presentation
Analyse direct marketing databases
Implement workplace information system
Develop public relations documents
Develop product knowledge
Monitor advertising production
Write extended stories
Perform media calculations
Review advertising media options
Profile the market
Develop public relations campaigns
Protect and use brands and business identity
Lead effective workplace relationships
Articulate, present and debate ideas
Analyse and present research information
Analyse consumer behaviour
Conduct pre-campaign testing
Apply marketing communication across a convergent industry
Conduct market research
Coordinate implementation of customer service strategies