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Master of Accounting and Marketing
University of Adelaide, The
Type of institution: University/Higher Education Institution
Level: Postgraduate
CRICOS: 00123M
Accounting and marketing are key to good business strategy. The two areas work together to please customers and create value in both the short and long term. In a complex business world, broad perspectives and skill sets are invaluable. Our Master of Accounting and Marketing sets you up for success and employability across the professional realm. You might use your marketing skills to promote your own accounting business. You could balance costs and evaluate campaign impact for major fashion or tech brands. Perhaps you'll cook up international sales strategies for winemakers or start your own enterprise.
Designed for
Individuals seeking accreditation towards either CPA Australia or the Australian Marketing Institute
Structure
- This intensive program meets the needs of entrants from both relevant and non-relevant fields and comprises thirteen core courses, a research project, and an elective. You will: explore economic concepts, theories and analytical techniques
- learn the fundamentals of financial and management accounting
- study future-oriented marketing concepts
- undertake a marketing research project.
Subjects
- Accounting
- Auditing
- Marketing
- Taxation
Standard entry requirements
A completed Bachelors degree or equivalent
Recognition
Our Master of Accounting and Marketing satisfies the requirements for associate membership of CPA Australia, and Chartered Accountants Australia and New Zealand.
