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University of Canberra

Bachelor of Communication - Advertising

University of Canberra

Type of institution: University/Higher Education Institution
Level: Undergraduate
CRICOS: 00212K

The Bachelor of Communication in Advertising shapes and produces graduates with the skills, knowledge and creative and strategic edge needed to meet evolving challenges in the dynamic advertising and marketing communications industries. The degree addresses critical aspects of marketing communications with a particular focus on advertising, strategic brand management, and media and client relationships in domestic and international national contexts. It provides students with opportunities to understand advertising in the digital communication era through the application of relevant theory, and from a practical perspective through work-integrated-learning experience and professional internships. Employment opportunities for graduates are extensive - in advertising and communication agencies, as creative or account managers in corporations, in the media as advertising account executives or media planners, and in the marketing communications areas of public, private, community or not-for-profit organisations.

Structure

72 credit points

Subjects

  • Advertising
  • Communication studies

Standard entry requirements

Year 12 or equivalent

Recognition

This course has been submitted for accreditation by the International Advertising Association and the Media Federation of Australia.

Study pathways

Honours is available. At the postgraduate level there are opportunities to undertake further study in related areas at the honours, masters and PhD levels. Coursework master programs are also available. These opportunities are communicated through special course advice sessions and through lecturers and course convenors.

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