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Bachelor of Communication - Advertising
University of Canberra
Type of institution: University/Higher Education Institution
Level: Undergraduate
CRICOS: 00212K
The Bachelor of Communication in Advertising shapes and produces graduates with the skills, knowledge and creative and strategic edge needed to meet evolving challenges in the dynamic advertising and marketing communications industries. The degree addresses critical aspects of marketing communications with a particular focus on advertising, strategic brand management, and media and client relationships in domestic and international national contexts. It provides students with opportunities to understand advertising in the digital communication era through the application of relevant theory, and from a practical perspective through work-integrated-learning experience and professional internships. Employment opportunities for graduates are extensive - in advertising and communication agencies, as creative or account managers in corporations, in the media as advertising account executives or media planners, and in the marketing communications areas of public, private, community or not-for-profit organisations.
Structure
72 credit points
Subjects
- Advertising
- Communication studies
Standard entry requirements
Year 12 or equivalent
Recognition
This course has been submitted for accreditation by the International Advertising Association and the Media Federation of Australia.
Study pathways
Honours is available. At the postgraduate level there are opportunities to undertake further study in related areas at the honours, masters and PhD levels. Coursework master programs are also available. These opportunities are communicated through special course advice sessions and through lecturers and course convenors.