Type of institution: University/Higher Education Institution
As the tourism industry continues to grow globally, the ability to create and produce innovative events to attract audiences will be in high demand. Students of this course will: develop creative, conceptual and development skills; engage with communities and invent new ways of navigating professional and cultural environments; compose innovative ideas and business strategies; research, budget and produce in-depth campaign and marketing plans; develop comprehensive presentation skills; explore audience motivations and devise communication collateral designed to engage and influence; identify and anticipate emerging technological trends and adapt your knowledge and skills to a changeable industrial context; systematically and critically analyse digital and interactive media works and production processes; and learn how to create and produce integrated advertising campaigns.
Standard entry requirements
Admission to this course is based on an entrance rank. A rank can be achieved by a year 12 ATAR, other Australian qualification, work experience, or an overseas qualification.
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