Type of institution: University/Higher Education Institution
Students of the Bachelor of Business/ Bachelor of Communication and Media will: Acquire theoretical knowledge to reflect critically on professional practice in the areas of business analysis, change management and implementation; apply professional judgement and knowledge in adapting marketing communication theories, principles and methodologies across diverse social, cultural and organisational contexts; learn strategy and campaign development, social and digital analytics, the basics of graphic design and visual language, multi-media production and stakeholder management; critically evaluate a range of core business skills to find solutions to future work challenges in legal, economic and global business environments; develop experience of professional management in work and organisations demonstrating creativity and initiative in new situations; create professional communication and media outputs which support, promote or critique a range of domestic and global programs or issues; and apply a range of ethical, socially responsible and sustainable solutions in a changing business environment.
Standard entry requirements
Admission to this course is based on an entrance rank. A rank can be achieved by a year 12 ATAR, other Australian qualification, work experience, or an overseas qualification.
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