Bachelor of Communication and Media (Corporate and Public Communication)

University of Canberra

Type of institution: University/Higher Education Institution
Level: Undergraduate
CRICOS: 00212K

This course aims to produce critically aware, ethically responsible and multi-skilled professionals who will thrive in the interlinked industries of public relations, public affairs and corporate communications.In this unique national capital setting, you’ll explore how historical and current social, political and economic processes influence, and are influenced by, communication.

Structure

72 credit points

Subjects

Subjects include: Professional Orientation (Communication and Media)
Professional Practice: Work Integrated Learning
The Art and Power of Communication
Digital Media Fundamentals
Producing Credible Communication
Engaging Audiences
Visual Representation Techniques
Advocacy and Influence: Shaping Public Opinion
Managing Brands
Corporate and Public Communication Foundations
Digital Engagement and Analytics
Strategic Communication Research and Planning
Organisational Communication
Strategic Project Management. Students may also choose from a wide range of elective breadth majors.

Standard entry requirements

Admission to this course is based on an entrance rank. A rank can be achieved by the following means: Year 12 ATAR
Other Australian Qualification
Work experience
Overseas qualification.