Type of institution: University/Higher Education Institution
The Master of Management (Advertising and Brand Management) provides students with specialist expertise in digital media, the design and planning of effective media, and brand management strategy. Students graduate with the expertise to address complex digital media issues, and design successful marketing and branding strategies. Courses are designed in consultation with industry professionals, so students learn through real-life case studies and develop the knowledge and expertise to address global business challenges.
- Brand Management.
Standard entry requirements
Completed bachelor degree or graduate certificate in a business discipline from a recognised higher education institution or equivalent. International students who speak English as a foreign language must have obtained the required standards prior to admission.
Students can strengthen their business knowledge with the shorter four course Graduate Certificate in Business which also provides a pathway into the Master of Management.
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