Graduate Diploma of Marketing

University of Technology Sydney (UTS)

The Graduate Diploma in Marketing provides a thorough understanding of the basic principles of marketing, marketing research, the motivations of customers and marketing management. The course assists students in developing the ability to identify and analyse marketing management problems and fosters skills in generating marketing strategies to solve problems in the marketing domain, both in Australia and overseas. Career options include management-level positions in industry or government.

Course Fee:

Australian: $31,392
International: $37,300

Entry Requirements:

Applicants must have completed a UTS recognised bachelor's degree, or an equivalent or higher qualification, or submitted other evidence of general and professional qualifications that demonstrates potential to pursue graduate studies. If the previous qualification is not in a related field, applicants require a minimum of two years' relevant work experience or satisfactory completion of a relevant graduate certificate from UTS or other recognised higher education institution. The English proficiency requirement for local applicants with international qualifications is: Academic IELTS: 6.5 overall with a writing score of 6.0; or TOEFL: paper based: 550-583 overall with TWE of 4.5, internet based: 79-93 overall with a writing score of 21; or AE5: Pass; or PTE: 58-64; or CAE: 176-184.


The course comprises 48 credit points, made up of four core subjects (24 credit points) and a choice of one of three specialised streams (24 credit points each) or a generalist choice block (24 credit points). The course can be completed in two years of part-time study.

Subjects you can Study:


Study Pathways:

Students may be granted a maximum of five subject exemptions, of which two core subjects can be approved from prior undergraduate study.

Further information:

This course is part of an articulated program comprising the Graduate Certificate in Marketing, the Graduate Diploma in Marketing, and the Master of Marketing.


Completion of this course meets the educational requirements for Professional Postgraduate Diploma in Marketing entry point to Chartered Institute of Marketing (CIM).

Who for:

Students who wish to enter management-level positions in industry or government

Accepts International Students:


Provider CRICOS: 00099F

Campus ATAR/OP Mid Year Intake Study Mode Duration
City No info Yes Part time 2 years
One of the largest universities in New South Wales, the University of Technology Sydney (UTS) has an international reputation for quality programs and flexible learning. UTS offers its students a lively, supportive and diverse learning environment and a range of social, cultural and sporting facilities to enrich each student's experience. The UTS campus is located in a vibrant and diverse environment in the heart of the City near Haymarket and Darling Harbour.

The University's goal is to provide a level of higher education that informs, instructs and augments knowledge and skills relevant to students' futures in professional life. UTS develops and regularly revises its programs of study in partnership with industry, government and professional bodies, so that its degrees are based on the latest professional standards and current practices. As a result, UTS produces graduates who are ready for work, and this is demonstrated in the high numbers of its students who are members of the workforce within a few months of finishing their degree. UTS regards learning as a lifelong experience, and offers a range of programs to cater for the educational needs of people at a variety of stages in their lives, and from diverse backgrounds and cultures.

Each faculty is responsible for programs across a number of key disciplines, and many offer courses in conjunction with other faculties or with the Institute for International Studies. Courses developed and delivered by the faculties reflect the University's commitment to providing a relevant education to students through flexible and work-based modes of learning and through the ongoing internationalisation of the curriculum.

Provider CRICOS: 00099F

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