Bachelor of Business - Marketing

University of the Sunshine Coast (USC)

Type of institution: University/Higher Education Institution
Level: Undergraduate
CRICOS: 01595D

In this program, students discover how marketing connects an organisation to its customers. Students will develop an understanding of competitive marketing strategies based on analysing markets and understanding people, how and why they buy and consume goods and services. Specialised subjects include consumer behaviour, marketing communication, brand management and contemporary and emerging marketing perspectives. Students undertake practical work-related projects in association with industry.

Structure

  • 24 subjects: 17 core subjects
  • 7 elective subjects.

Subjects

  • Marketing

Standard entry requirements

  • Year 12 or equivalent
  • Year 12 English and Maths are recommended

Study information

Campus Fees Entry Mid year intake Attendance
USC Sunshine Coast International: $73,200
Yes
  • Online/Off-campus
  • Flexible Delivery
  • Full-time : 3 years
  • Part-time : 6 years
USC Moreton Bay International: $73,200
Yes
  • Online/Off-campus
  • Flexible Delivery
  • Full-time : 3 years
  • Part-time : 6 years
USC Online International: $73,200
Yes
  • Online/Off-campus : 3 years
  • Flexible Delivery
  • Full-time
  • Part-time

Further information

The University of the Sunshine Coast offers a Regional Preference Scheme for eligible applicants who reside or attend school in one of the following regional council areas: Sunshine Coast Regional Council; Noosa Council; Gympie Regional Council; Moreton Bay Regional Council; Somerset Regional Council; Fraser Coast Regional Council; South Burnett Regional Council. For eligible applicants an additional OP score of one or two selection ranks is granted.

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