Type of institution: University/Higher Education Institution
In this program, students discover how marketing connects an organisation to its customers. Students will develop an understanding of competitive marketing strategies based on analysing markets and understanding people, how and why they buy and consume goods and services. Specialised subjects include consumer behaviour, marketing communication, brand management and contemporary and emerging marketing perspectives. Students undertake practical work-related projects in association with industry.
- 24 subjects: 17 core subjects
- 7 elective subjects.
Standard entry requirements
- Year 12 or equivalent
- Year 12 English and Maths are recommended
|Campus||Fees||Entry||Mid year intake||Attendance|
|USC Sunshine Coast||International: $73,200||
|USC Moreton Bay||International: $73,200||
|USC Online||International: $73,200||
The University of the Sunshine Coast offers a Regional Preference Scheme for eligible applicants who reside or attend school in one of the following regional council areas: Sunshine Coast Regional Council; Noosa Council; Gympie Regional Council; Moreton Bay Regional Council; Somerset Regional Council; Fraser Coast Regional Council; South Burnett Regional Council. For eligible applicants an additional OP score of one or two selection ranks is granted.